Main conference

May 2–3, 2023

Day 1: Tuesday, May 2

All sessions are Central Daylight Time.
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Main stage
8:45 am
9:15 am
Content strategy: Then, now, and next
Content strategy: Then, now, and next
Kristina Halvorson
Kristina Halvorson

Founder and CEO, Brain Traffic

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Main stage
8:45 am
9:15 am
Content strategy: Then, now, and next
Content strategy: Then, now, and next
Kristina Halvorson
Kristina Halvorson

Founder and CEO, Brain Traffic

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Main stage
9:15 am
9:45 am
Demystifying content strategy for stakeholders and clients
Demystifying content strategy for stakeholders and clients
Corey Vilhauer
Corey Vilhauer

Director of Strategy, Blend Interactive

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Main stage
9:15 am
9:45 am
Demystifying content strategy for stakeholders and clients
Demystifying content strategy for stakeholders and clients
Corey Vilhauer
Corey Vilhauer

Director of Strategy, Blend Interactive

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Main stage
9:45 am
10:15 am
Creating careful content—because the hardest things to say are the most important
Creating careful content—because the hardest things to say are the most important
Helen Lawson
Helen Lawson

Lead Content Designer, Co-op Funeralcare

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Main stage
9:45 am
10:15 am
Creating careful content—because the hardest things to say are the most important
Creating careful content—because the hardest things to say are the most important
Helen Lawson
Helen Lawson

Lead Content Designer, Co-op Funeralcare

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Break
10:15 am
10:35 am
Snack break
Snack break
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Break
10:15 am
10:35 am
Snack break
Snack break
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Main stage
10:35 am
11:05 am
That’s great, but how do I convince my boss? Overcoming bias to advocate for change
That’s great, but how do I convince my boss? Overcoming bias to advocate for change
David Dylan Thomas
David Dylan Thomas

Founder, CEO, David Dylan Thomas, LLC

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Main stage
10:35 am
11:05 am
That’s great, but how do I convince my boss? Overcoming bias to advocate for change
That’s great, but how do I convince my boss? Overcoming bias to advocate for change
David Dylan Thomas
David Dylan Thomas

Founder, CEO, David Dylan Thomas, LLC

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Panel
11:05 am
12:00 pm
Perfectly imperfect content strategy
Perfectly imperfect content strategy
Candi Williams
Candi Williams

Head of Content Design, Bumble

Sarah Winters
Sarah Winters

CEO and Founder, Content Design London

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Panel
11:05 am
12:00 pm
Perfectly imperfect content strategy
Perfectly imperfect content strategy
Candi Williams
Candi Williams

Head of Content Design, Bumble

Sarah Winters
Sarah Winters

CEO and Founder, Content Design London

Malaika Carpenter
Malaika Carpenter

Principal Consultant, SayCred Media Group

Brittney Dunkins
Brittney Dunkins

Content Design Manager, Facebook

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Break
12:00 pm
1:30 pm
Lunch
Lunch
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Break
12:00 pm
1:30 pm
Lunch
Lunch
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Breakout
1:30 pm
2:20 pm
Confronting the “nobody reads” myth: Lessons from UX writing and research
Confronting the “nobody reads” myth: Lessons from UX writing and research
Kelsey Shanesy
Kelsey Shanesy

Senior Manager of Content Design, Target

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Breakout
1:30 pm
2:20 pm
Confronting the “nobody reads” myth: Lessons from UX writing and research
Confronting the “nobody reads” myth: Lessons from UX writing and research
Kelsey Shanesy
Kelsey Shanesy

Senior Manager of Content Design, Target

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Breakout
1:30 pm
2:20 pm
Rebranding the audit: Getting your org jazzed about content maintenance projects
Rebranding the audit: Getting your org jazzed about content maintenance projects
Dani French
Dani French

Content Strategy Manager, Etsy

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Breakout
1:30 pm
2:20 pm
Rebranding the audit: Getting your org jazzed about content maintenance projects
Rebranding the audit: Getting your org jazzed about content maintenance projects
Dani French
Dani French

Content Strategy Manager, Etsy

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Breakout
1:30 pm
2:20 pm
People. plans, and process: Making your content strategy really stick
People. plans, and process: Making your content strategy really stick
Malaika Carpenter
Malaika Carpenter

Principal Consultant, SayCred Media Group

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Breakout
1:30 pm
2:20 pm
People. plans, and process: Making your content strategy really stick
People. plans, and process: Making your content strategy really stick
Malaika Carpenter
Malaika Carpenter

Principal Consultant, SayCred Media Group

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Break
2:20 pm
2:30 pm
Break
Break
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Break
2:20 pm
2:30 pm
Break
Break
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Breakout
2:30 pm
3:20 pm
Content strategy in space: How to navigate complex content campaigns at a universal scale
Content strategy in space: How to navigate complex content campaigns at a universal scale
Shawn Rourk
Shawn Rourk

Creative Director, Amazon

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Breakout
2:30 pm
3:20 pm
Content strategy in space: How to navigate complex content campaigns at a universal scale
Content strategy in space: How to navigate complex content campaigns at a universal scale
Shawn Rourk
Shawn Rourk

Creative Director, Amazon

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Breakout
2:30 pm
3:20 pm
Research mythbusters
Research mythbusters
Vidhika Bansal
Vidhika Bansal

Group Manager, Content Design, Intuit

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Breakout
2:30 pm
3:20 pm
Research mythbusters
Research mythbusters
Vidhika Bansal
Vidhika Bansal

Group Manager, Content Design, Intuit

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Breakout
2:30 pm
3:20 pm
The ROI of content design: Proving value in your org
The ROI of content design: Proving value in your org
Sarah Etter
Sarah Etter

Senior Manager of Content Design, Procore

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Breakout
2:30 pm
3:20 pm
The ROI of content design: Proving value in your org
The ROI of content design: Proving value in your org
Sarah Etter
Sarah Etter

Senior Manager of Content Design, Procore

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Break
3:20 pm
3:40 pm
Snack break
Snack break
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Break
3:20 pm
3:40 pm
Snack break
Snack break
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Activity
3:40 pm
4:30 pm
Afternoon meditation
Afternoon meditation
Erin Anderson-Kipp
Erin Anderson-Kipp

Mindfulness Educator, The Goldrunner

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Activity
3:40 pm
4:30 pm
Afternoon meditation
Afternoon meditation
Erin Anderson-Kipp
Erin Anderson-Kipp

Mindfulness Educator, The Goldrunner

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Activity
3:40 pm
4:30 pm
Confab trivia
Confab trivia
Benjamin Kjos
Benjamin Kjos

Senior Creative Director, BI Worldwide

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Activity
3:40 pm
4:30 pm
Confab trivia
Confab trivia
Benjamin Kjos
Benjamin Kjos

Senior Creative Director, BI Worldwide

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Activity
3:40 pm
4:30 pm
Drawing games
Drawing games
Stephanie Watson
Stephanie Watson

Independent Author, Cartoonist, and Educator

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Activity
3:40 pm
4:30 pm
Drawing games
Drawing games
Stephanie Watson
Stephanie Watson

Independent Author, Cartoonist, and Educator

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Activity
6:30 pm
9:00 pm
All-attendee party
All-attendee party
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Activity
6:30 pm
9:00 pm
All-attendee party
All-attendee party
Back to top

Day 2: Wednesday, May 3

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Breakout
9:00 am
9:50 am
Content doctrine: Bridging the gap between strategy and tactics
Content doctrine: Bridging the gap between strategy and tactics
Jeff Eaton
Jeff Eaton

Partner, Autogram

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Breakout
9:00 am
9:50 am
Content doctrine: Bridging the gap between strategy and tactics
Content doctrine: Bridging the gap between strategy and tactics
Jeff Eaton
Jeff Eaton

Partner, Autogram

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Breakout
9:00 am
9:50 am
How to track (and evolve with) content experience trends
How to track (and evolve with) content experience trends
Noz Urbina
Noz Urbina

Omnichannel Content Strategist, Urbina Consulting/OmnichannelX

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Breakout
9:00 am
9:50 am
How to track (and evolve with) content experience trends
How to track (and evolve with) content experience trends
Noz Urbina
Noz Urbina

Omnichannel Content Strategist, Urbina Consulting/OmnichannelX

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Breakout
9:00 am
9:50 am
One subtask at a time: How to manage big content projects
One subtask at a time: How to manage big content projects
Amanda Beck
Amanda Beck

Director, Business Marketing, Texas Association of School Boards

Deja Roberson
Deja Roberson

Digital Project Coordinator, Texas Association of School Boards

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Breakout
9:00 am
9:50 am
One subtask at a time: How to manage big content projects
One subtask at a time: How to manage big content projects
Amanda Beck
Amanda Beck

Director, Business Marketing, Texas Association of School Boards

Deja Roberson
Deja Roberson

Digital Project Coordinator, Texas Association of School Boards

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Break
9:50 am
10:00 am
Break
Break
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Break
9:50 am
10:00 am
Break
Break
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Breakout
10:00 am
10:50 am
How to right-size your content strategy projects
How to right-size your content strategy projects
Katie Cohen
Katie Cohen

Content Strategy Director, Tank

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Breakout
10:00 am
10:50 am
How to right-size your content strategy projects
How to right-size your content strategy projects
Katie Cohen
Katie Cohen

Content Strategy Director, Tank

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Breakout
10:00 am
10:50 am
Breakout session to be announced
Breakout session to be announced
Ravi Jain
Ravi Jain

Senior Associate Director of Digital Media, Boston College

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Breakout
10:00 am
10:50 am
Breakout session to be announced
Breakout session to be announced
Ravi Jain
Ravi Jain

Senior Associate Director of Digital Media, Boston College

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Breakout
10:00 am
10:50 am
Less talk: Designing beyond voice and tone
Less talk: Designing beyond voice and tone
Beth Anne Kinnaird
Beth Anne Kinnaird

Designer, Adobe

Matthew Rayback
Matthew Rayback

Group Manager, Adobe

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Breakout
10:00 am
10:50 am
Less talk: Designing beyond voice and tone
Less talk: Designing beyond voice and tone
Beth Anne Kinnaird
Beth Anne Kinnaird

Designer, Adobe

Matthew Rayback
Matthew Rayback

Group Manager, Adobe

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Break
10:50 am
11:10 am
Snack break
Snack break
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Break
10:50 am
11:10 am
Snack break
Snack break
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Breakout
11:10 am
12:00 pm
Little projects, big improvements: Small-step content strategy to improve your website experience
Little projects, big improvements: Small-step content strategy to improve your website experience
Erin Schroeder
Erin Schroeder

Content Strategist, Lullabot

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Breakout
11:10 am
12:00 pm
Little projects, big improvements: Small-step content strategy to improve your website experience
Little projects, big improvements: Small-step content strategy to improve your website experience
Erin Schroeder
Erin Schroeder

Content Strategist, Lullabot

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Breakout
11:10 am
12:00 pm
Grow your content career: How to wrangle influence, ambiguity, and autonomy
Grow your content career: How to wrangle influence, ambiguity, and autonomy
Shannon Leahy
Shannon Leahy

Senior Content Design Manager, Adobe

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Breakout
11:10 am
12:00 pm
Grow your content career: How to wrangle influence, ambiguity, and autonomy
Grow your content career: How to wrangle influence, ambiguity, and autonomy
Shannon Leahy
Shannon Leahy

Senior Content Design Manager, Adobe

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Breakout
11:10 am
12:00 pm
Communicating your value: Gain influence, build partnerships, manage expectations, and get results
Communicating your value: Gain influence, build partnerships, manage expectations, and get results
Hema Manwani
Hema Manwani

Senior UX Writer, CrowdStrike

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Breakout
11:10 am
12:00 pm
Communicating your value: Gain influence, build partnerships, manage expectations, and get results
Communicating your value: Gain influence, build partnerships, manage expectations, and get results
Hema Manwani
Hema Manwani

Senior UX Writer, CrowdStrike

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Break
12:00 pm
1:30 pm
Lunch
Lunch
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Break
12:00 pm
1:30 pm
Lunch
Lunch
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Attendee spotlight
1:30 pm
2:15 pm
Lightning talks
Lightning talks
Keri Maijala
Keri Maijala

Manager, Content Design, LinkedIn

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Attendee spotlight
1:30 pm
2:15 pm
Lightning talks
Lightning talks
Keri Maijala
Keri Maijala

Manager, Content Design, LinkedIn

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Main stage
2:15 pm
2:45 pm
Main-stage talk to be announced
Main-stage talk to be announced
Erika Hall
Erika Hall

Co-founder and Director of Strategy, Mule

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Main stage
2:15 pm
2:45 pm
Main-stage talk to be announced
Main-stage talk to be announced
Erika Hall
Erika Hall

Co-founder and Director of Strategy, Mule

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Main stage
2:45 pm
3:15 pm
At the core: The people, systems, and culture of a strong content strategy practice
At the core: The people, systems, and culture of a strong content strategy practice
Natalie Dunbar
Natalie Dunbar

Author and Content Strategist

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Main stage
2:45 pm
3:15 pm
At the core: The people, systems, and culture of a strong content strategy practice
At the core: The people, systems, and culture of a strong content strategy practice
Natalie Dunbar
Natalie Dunbar

Author and Content Strategist

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Break
3:15 pm
3:45 pm
Snack break
Snack break
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Break
3:15 pm
3:45 pm
Snack break
Snack break
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Main stage
3:45 pm
4:15 pm
Now you tell me: What I wished I had learned sooner in my content career
Now you tell me: What I wished I had learned sooner in my content career
Gord Roberts
Gord Roberts

Manager, Web Content Strategy, Bank of Canada

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Main stage
3:45 pm
4:15 pm
Now you tell me: What I wished I had learned sooner in my content career
Now you tell me: What I wished I had learned sooner in my content career
Gord Roberts
Gord Roberts

Manager, Web Content Strategy, Bank of Canada

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Main stage
4:15 pm
4:45 pm
What if . . . relationships?
What if . . . relationships?
Eileen Webb
Eileen Webb

Director of Strategy & Livestock, webmeadow

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Main stage
4:15 pm
4:45 pm
What if . . . relationships?
What if . . . relationships?
Eileen Webb
Eileen Webb

Director of Strategy & Livestock, webmeadow

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Main stage
4:45 pm
5:00 pm
Wrap up
Wrap up
Kristina Halvorson
Kristina Halvorson

Founder and CEO, Brain Traffic

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Main stage
4:45 pm
5:00 pm
Wrap up
Wrap up
Kristina Halvorson
Kristina Halvorson

Founder and CEO, Brain Traffic

Back to top

Main stage talks

Content strategy: Then, now, and next
Kristina Halvorson
Kristina Halvorson

Founder and CEO, Brain Traffic

Demystifying content strategy for stakeholders and clients
Corey Vilhauer
Corey Vilhauer

Director of Strategy, Blend Interactive

Main-stage talk to be announced
Erika Hall
Erika Hall

Co-founder and Director of Strategy, Mule

Now you tell me: What I wished I had learned sooner in my content career
Gord Roberts
Gord Roberts

Manager, Web Content Strategy, Bank of Canada

What if . . . relationships?
Eileen Webb
Eileen Webb

Director of Strategy & Livestock, webmeadow

Wrap up
Kristina Halvorson
Kristina Halvorson

Founder and CEO, Brain Traffic

Breakout sessions

Breakout session to be announced
Ravi Jain
Ravi Jain

Senior Associate Director of Digital Media, Boston College

Confronting the “nobody reads” myth: Lessons from UX writing and research
Kelsey Shanesy
Kelsey Shanesy

Senior Manager of Content Design, Target

How to right-size your content strategy projects
Katie Cohen
Katie Cohen

Content Strategy Director, Tank

How to track (and evolve with) content experience trends
Noz Urbina
Noz Urbina

Omnichannel Content Strategist, Urbina Consulting/OmnichannelX

Less talk: Designing beyond voice and tone
Beth Anne Kinnaird
Beth Anne Kinnaird

Designer, Adobe

Matthew Rayback
Matthew Rayback

Group Manager, Adobe

One subtask at a time: How to manage big content projects
Amanda Beck
Amanda Beck

Director, Business Marketing, Texas Association of School Boards

Deja Roberson
Deja Roberson

Digital Project Coordinator, Texas Association of School Boards

People. plans, and process: Making your content strategy really stick
Malaika Carpenter
Malaika Carpenter

Principal Consultant, SayCred Media Group

Research mythbusters
Vidhika Bansal
Vidhika Bansal

Group Manager, Content Design, Intuit

The ROI of content design: Proving value in your org
Sarah Etter
Sarah Etter

Senior Manager of Content Design, Procore

Activities and attendee spotlights

Afternoon meditation
Erin Anderson-Kipp
Erin Anderson-Kipp

Mindfulness Educator, The Goldrunner

Confab trivia
Benjamin Kjos
Benjamin Kjos

Senior Creative Director, BI Worldwide

Drawing games
Stephanie Watson
Stephanie Watson

Independent Author, Cartoonist, and Educator

Lightning talks
Keri Maijala
Keri Maijala

Manager, Content Design, LinkedIn

Register now