Program

Our virtual program features the content, conversation, and community you can only experience at Confab. Not gathering in person is the worst, but finding ways to be together no matter what is the very best!

Photos of Confab speakers

A note from Team Confab

We see you, there on the other side of the screen. Stuck at home. Days blurring together. We bet your house is either a disaster or very, very clean. 

We also bet you feel like you should be just as productive working from home by now, because this is “the new normal” … except, it’s a pandemic. The pressure is insane. We’re all spinning. Nothing is normal now.

And so, we’ve designed this year’s Confab program for your day-to-day reality, right now. Kids and pets need attention. Screen fatigue is a thing. We get it, and we’re here for you with focused learning, group activities, plenty of breaks, and time to let off steam.

We’re so looking forward to our time together!

Registered attendees, for small group zoom links please log in to live event site and check the program there.

May 18: Schedule

10:00 a.m. –11:30 a.m. EDT

Keynotes and conversation (live stream)

Join your host Kristina Halvorson as we kick off our day with featured talks and candid speaker conversations.

David Dylan ThomasDavid Dylan Thomas

Conversation design to save civil discourse

David Dylan Thomas

Principal, Content Strategy, Think Company

11:30 a.m. – 12:00 p.m.

Break

Go do what you need to do. We’re not going anywhere!

12:00 p.m.–1:00 p.m. EDT

Choose your own Confab adventure (multi-track)

Panel discussion: *Under the hood: How to power your content project with process and structure (live stream)

Join the following speakers as they talk through considerations for content strategy at every stage of a project.

Malaika Carpenter
Malaika Carpenter
SayCred Media Group, LLC
Clay Delk
Clay Delk
Shopify
Tracy Playle
Tracy Playle
Pickle Jar Communications

*Recorded and available after the conference in our on-demand library

Spend time watching talks in the on-demand Confab library

Small, moderated group sessions (Zoom rooms)

Meet new friends, available by industry or interest. Please note: Each room will be limited to 20 participants.

  • Healthcare
  • Agency-side
  • Accessibility
  • Personalization
  • Modular content
  • Content measurement and testing
1:00 p.m. – 2:00 p.m. EDT

Break

A little extra time for midday catch-up. Feed the kids, check email, go put on fresh pajamas.

2:00 p.m. – 3:00 p.m. EDT

Choose your own Confab adventure (multi-track)

Log back in, and pick whatever you’re in the mood for. Feel free to hop between sessions.

Confab Book Club (live stream)

Join us for live Q&A with Sarah Richards, author of Content Design.*

*Recorded and available after the conference in our on-demand library

Spend time watching talks in the on-demand Confab library

Small, moderated group sessions  (Zoom rooms)

Meet new friends, available by industry or interest. Please note: Each room will be limited to 20 participants.

  • Content measurement and testing
  • Content governance and operations
  • UX writing
  • Content design
  • Editorial structure
  • Higher ed
3:00 p.m. – 3:30 p.m. EDT

Break

Do something nice for yourself now. Don’t bother with the dishes. They’ll wait.

3:30 p.m. –4:30 p.m. EDT

The Confab Cake-Decorating Contest (live stream)

Hosted by Leslie Mac

confab cake - do you get the joke?

Courageous Confabbers aim to impress our celebrity judges with their amazing—or endearingly tragic—decorating skills! (Think Nailed It, not Cake Wars.)

4:30 p.m. –5:00 p.m. EDT

Content Strategists in Quarantine (live stream)

Kristina gets real with Anna Pickard (Slack) about life in lockdown, and how we can learn from—and lean on—each other during These Uncertain Times™.

5:00 p.m. –7:00 p.m. EDT

Longer break

Take this time to do your own thing, or schedule get-togethers with Confab friends. Dinner together? Happy hour? Watch parties? Neighborhood tours? The options boggle the mind.

7:00 p.m. – 8:00 p.m. EDT

Cocktails, mocktails, and more! (Zoom room)

Join this unconventional happy hour as we toast to our first day of Confab with beverages in every time zone.

May 19: Schedule

10:00 a.m. –11:30 a.m. EDT

Keynotes and conversation (live stream)

Join your host Kristina Halvorson as we kick off our day with featured talks and candid speaker conversations.

Colleen T. ReeseColleen T. Reese

On optimization and idleness: Why content strategists should do less

Colleen T. Reese

Senior Content Strategist, Think Company

Meghan CaseyMeghan Casey

Tough talks and how to have them

Meghan Casey

Owner and Principal Consultant, Do Better Content Consulting

11:30 a.m. – 12:00 p.m.

Break

Go do what you need to do. We’re not going anywhere!

12:00 p.m.–1:00 p.m. EDT

Choose your own Confab adventure (multi-track)

Log back in, and pick whatever activity or session you’re in the mood for.

Panel discussion: SEO, analytics, and measurement (live stream)

Join the following speakers for a conversation about the different ways they approach content measurement and success.

Aaron Baker
Aaron Baker
Harvard University
Dana DiTomaso
Dana DiTomaso
Kick Point

*Recorded and available after the conference in our on-demand library.

Spend time watching talks in the Confab library

Small, moderated group sessions  (Zoom rooms)

Meet new friends, available by industry or interest. Please note: Each room will be limited to 20 participants.

  • Jobs and career growth
  • Higher ed
  • Enterprise content strategy
  • Ethical content
  • Tools and templates
  • Emergency communication
1:00 p.m. – 2:00 p.m. EDT

Break

A little extra time for midday catch-up. Feed the kids, check email, go put on fresh pajamas.

2:00 p.m. – 3:00 p.m. EDT

Choose your own Confab adventure (multi-track)

Log back in, and pick whatever you’re in the mood for. Feel free to hop between sessions.

Confab Book Club (live stream)

Join us for live Q&A with Michael Metts and Andy Welfle, authors of Writing Is Designing: Use Words to Build Better Experiences.*

*These daily segments will also be recorded and available after the conference in our on-demand library.

Spend time watching talks in the Confab library

Small, moderated group sessions  (Zoom rooms)

Meet new friends, available by industry or interest. Please note: Each room will be limited to 20 participants.

  • Content staffing
  • Support content
  • Nonprofits
  • Taxonomy
  • Readability and plain language
  • Product content
3:00 p.m. – 3:30 p.m. EDT

Break

Do something nice for yourself now. Don’t bother with the dishes. They’ll wait.

3:30 p.m. –4:30 p.m. EDT

The Confab Pet Show (live stream)

Hosted by Margot Bloomstein

confab cake

Dogs! Cats! Chickens! Tricks! Costumes! Join our celebrity judges as we enjoy at all the critters who are keeping Confabbers company these days.

4:30 p.m. –5:00 p.m. EDT

Content Strategists in Quarantine (live stream)

Kristina gets real with Eileen Webb (webmeadow) about life in lockdown, and how we can learn from—and lean on—each other during These Uncertain Times™.

5:00 p.m. –7:00 p.m. EDT

Longer break

Take this time to do your own thing, or schedule get-togethers with Confab friends. Dinner together? Happy hour? Watch parties? Neighborhood tours? The options boggle the mind.

7:00 p.m. – 8:00 p.m. EDT

Confab Trivia!

Hosted by Benjamin Kjos

Test your knowledge of geeky Confab topics and compete for Fabulous Content Strategy Prizes.

May 20: Schedule

10:00 a.m. –11:30 a.m. EDT

Keynotes and conversation (live stream)

Join your host Kristina Halvorson as we kick off our day with featured talks and candid speaker conversations.

Kathrine BeckerKathrine Becker

Think like a songwriter to tell better stories

Kathrine Becker

Narrative Strategist, Capital One

Keri MaijalaKeri Maijala

Bring it in: Creating a strong community of practice

Keri Maijala

Manager, UX Writing, LinkedIn

11:30 a.m. – 12:00 p.m.

Break

Go do what you need to do. We’re not going anywhere!

12:00 p.m.–1:00 p.m. EDT

Choose your own Confab adventure (multi-track)

Log back in, and pick whatever activity or session you’re in the mood for.

Panel discussion: UX writing and content design (live stream)

Join the following speakers for a conversation about how they each approach UX writing and content design in their work.

Beth Dunn
Beth Dunn
HubSpot
Ariba Jahan
Ariba Jahan
The Ad Council
Scott Kubie
Scott Kubie
Independent
Amanda Mohlenhoff
Amanda Mohlenhoff
GetYourGuide

*Recorded and available after the conference in our on-demand library.

Spend time watching talks in the Confab library

Small, moderated group sessions  (Zoom rooms)

Meet new friends, available by industry or interest. Please note: Each room will be limited to 20 participants.

  • UX writing
  • Bias and inclusivity
  • Analytics and reporting
  • Karaoke coaching
  • Health and well-being
  • Messaging and branding
1:00 p.m. – 2:00 p.m. EDT

Break

A little extra time for midday catch-up. Feed the kids, check email, go put on fresh pajamas.

2:00 p.m. – 3:00 p.m. EDT

Choose your own Confab adventure (multi-track)

Log back in, and pick whatever you’re in the mood for. Feel free to hop between sessions.

Confab Book Club (live stream)

Join us for live Q&A with Gerry McGovern, author of Transform: A Rebel’s Guide for Digital Transformation.*

*These daily segments will also be recorded and available after the conference in our on-demand library.

Spend time watching talks in the Confab library

Small, moderated group sessions  (Zoom rooms)

Meet new friends, available by industry or interest. Please note: Each room will be limited to 20 participants.

  • Associations and nonprofits
  • Product content
  • Juggling family and work
  • Coaching voice and tone
  • Influencing stakeholders
  • Small teams
3:00 p.m. – 3:30 p.m. EDT

Break

Do something nice for yourself now. Don’t bother with the dishes. They’ll wait.

3:30 p.m. –4:30 p.m. EDT

Confab’s Highly Unpredictable Variety Show (live stream)

Hosted by Lisa Maria and Mat Marquis
variety show contestants

We put the call out for unpredictable performances, and the Confab community did not disappoint! You won’t want to miss these very special shenanigans.

Join us as we discover the hidden ... gifts of our attendees and speakers!

4:30 p.m. –5:00 p.m. EDT

Content Strategists in Quarantine

Kristina gets real with Erika Hall (Mule Design)  about life in lockdown, and how we can learn from—and lean on—each other during These Uncertain Times™.

5:00 p.m. –7:00 p.m. EDT

Longer break

Take this time to do your own thing, or schedule get-togethers with Confab friends. Dinner together? Happy hour? Watch parties? Neighborhood tours? The options boggle the mind.

7:00 p.m. – 8:00 p.m. EDT

Confab Karaoke (yes, really)

Sponsored by LinkedIn

Join us for this beloved Confab  tradition. You’ll find this is a VERY supportive audience, so get ready to sing your hearts out all over the world!

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