Intensive workshops

May 10, 2022

Looking to deepen your understanding of content strategy? These three-hour workshops offer hands-on learning in a classroom setting. You’ll select one morning and one afternoon workshop when you register for a three-day pass or four-day all-access pass.

Morning workshops

9:00 a.m.–12:00 p.m.

9:00 a.m.–12:00 p.m.
9:00 a.m.
Workshop
Nicollet A
Writing is designing
Michael Metts
Michael Metts

Principal Content Designer, Expedia Group

Writing is designing
Andy Welfle

Manager, Adobe

9:00 a.m.–12:00 p.m.
9:00 a.m.
Workshop
Nicollet D
Content ROI: Defining and measuring success
Sarah Winters
Sarah Winters

Founder, Content Design London

Content ROI: Defining and measuring success
9:00 a.m.–12:00 p.m.
9:00 a.m.
Workshop
Greenway BCHI
Managing scope and expectations: How to make projects less overwhelming
Tracy Playle
Tracy Playle

CEO and Chief Content Strategist, Pickle Jar Communications Ltd

Managing scope and expectations: How to make projects less overwhelming
9:00 a.m.–12:00 p.m.
9:00 a.m.
Workshop
Greenway DEFG
The Core Model: A timeless way to connect people, content and strategy
Are Halland
Are Halland

Author, keynote speaker, coach, facilitator, Kjernepar AS

The Core Model: A timeless way to connect people, content and strategy

Afternoon workshops

1:30 p.m.–4:30 p.m.

1:30 p.m.–4:30 p.m.
1:30 p.m.
Workshop
Nicollet A
User-centered SEO: Designing findable content
Chris Corak
Chris Corak

Co-author of SEO for Everyone and Partner, ONWARD

User-centered SEO: Designing findable content
Rebekah Baggs

Cofounder, Content and UX Strategist, ONWARD

1:30 p.m.–4:30 p.m.
1:30 p.m.
Workshop
Nicollet D
User-centered content strategy: Journeys, stories, maps, and more
Scott Kubie
Scott Kubie

Independent

User-centered content strategy: Journeys, stories, maps, and more
1:30 p.m.–4:30 p.m.
1:30 p.m.
Workshop
Greenway BCHI
Inclusive content: Creating a bias-informed practice
David Dylan Thomas
David Dylan Thomas

Founder and CEO, David Dylan Thomas LLC

Inclusive content: Creating a bias-informed practice
1:30 p.m.–4:30 p.m.
1:30 p.m.
Workshop
Greenway DEFG
Make your content strategy stick: A roadmap for change management
Val Swisher
Val Swisher

Founder and CEO, Content Rules, Inc.

Make your content strategy stick: A roadmap for change management
Regina Lynn Preciado

Senior Content Strategist, Content Rules, Inc.

Register now