Content Designers: Come join us at Button 2022!

About Confab

Confab is an event for people who care about making content more useful and usable for everyone. And no, you don’t have to be a content strategist to attend! If you lead, design, build, or manage digital content, Confab is where you belong.

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Photo of three happy attendees talking at a break
Photo of three happy attendees

At Confab, content strategy is a big tent.

Confab attendees know content is more than “just the words”! Our program is designed to help connect the dots between the different fields of practice that focus on all kinds of digital content—for websites, apps, marketing, services, support, chatbots, and anywhere else people need content to get a job done.

Each year, we carefully curate the Confab program from hundreds of talk proposals to ensure you’re getting the best ideas, insights, how-tos, and inspiration. Talks cover a range of interrelated topics, including:

  • Website content strategy
  • Content design for digital products
  • Enterprise content ops
  • SEO for findability
  • Analytics and performance
  • Workflows and stakeholder management
  • Content accessibility and inclusivity
  • Growing your career in content
  • ... and more

Confab is where content strategy best practices are born.

Attendees come to Confab to spend time with the people whose work is shaping the global content strategy conversation. Every year, speakers include celebrated authors, industry pioneers, content leaders from global brands, and exciting new voices. Meet this year’s speakers.

Attendees come from all over the world.

At Confab, you’ll meet fellow content enthusiasts from just about every industry, with highly diverse backgrounds and perspectives. Come spend time with folks from organizations like:

HubspotShopify

Everyone is welcome here.

We’re committed to making Confab a friendly, welcoming conference that’s accessible to everyone and ensures every attendee feels safe and included. Read the Confab code of conduct and learn about the Confab Equity Scholarship.

Confab is produced by Brain Traffic.

Brain Traffic is a global content strategy services and events company. Our CEO Kristina Halvorson is the author of Content Strategy for the Web, the host of The Content Strategy Podcast, and the longtime emcee for our Confab and Button events.

We want you to know all there is to know about Confab! If we’ve missed something, please contact us so we can get your questions answered.