About Confab

Confab is an event for people who care about making content better for their users and organizations. And no, you don’t have to be a content strategist to attend! If you plan, design, build, or manage content, Confab is meant for you.

Register now

When and where does Confab happen?

The next Confab takes place May 17–20, 2020, in beautiful Minneapolis, Minnesota, at the Hyatt Regency Hotel.

What is the focus of Confab?

The program spans several areas related to content strategy, including:

  • Analytics and performance
  • User experience design
  • Workflows and stakeholders
  • Content design for AI and bots
  • Editorial assignments and calendars
  • Hiring and staff management

Want a feel for the topics covered at previous Confab conferences? Check out programming and videos from past events.

What is content strategy?

Content strategy includes the design, creation, management, and governance of useful, usable content—across websites, apps, bots, newsletters, and everywhere else users experience content.

Who attends Confab?

Each year, Confab draws crowds from around the world, including attendees from more than 30 countries and every state in the US. You'll meet folks who work at Fortune 500 brands, retailers, nonprofits, government institutions, and agencies of every size. Attendee job titles have included (but are certainly not limited to):

  • Content strategists
  • UX designers
  • Content marketers
  • Writers and editors
  • Technical communicators
  • Content managers

Who runs Confab?

Confab is organized and hosted by Brain Traffic, a leading content strategy consultancy located in Minneapolis, Minnesota. Founder and CEO Kristina Halvorson is the author of Content Strategy for the Web and host of The Content Strategy Podcast.

Is there just one conference?

Confab has hosted a variety of events since it first began in 2011, including Confab Central, Confab Intensive, and Confab Higher Ed. In 2018, we decided to pool our resources into making one big Confab to rule them all, which we plan to continue in the coming years. Previous events have included:

Where can I learn more?

We’re always here to answer questions, too. Give us a shout at info@confabevents.com, or join our mailing list to receive program announcements and other updates.

Get Confab email updates

Be the first to know about new content strategy events, early-bird prices, and other useful things. We promise to email you only if it’s important.

Thanks! You have been added to the Confab mailing list.
Oops! Something went wrong while submitting the form.