About Confab

Confab is an event for people who care about making content better, in their organizations and for their clients. And no, you don’t have to be a content strategist to attend! If you plan, design, build, and manage content, Confab is meant for you.

Confab attendees

When and where does Confab happen?

The next Confab takes place May 17–20, 2020, in beautiful Minneapolis, Minnesota, at the Hyatt Regency Hotel. Join the mailing list to get notified about on-sale dates, early-bird pricing, and programming announcements.

The most recent Confab took place in April 2019.

What is the focus of this conference?

The program spans several areas related to content strategy, including:

  • Analytics and performance
  • User experience design
  • Workflows and stakeholders
  • Content design for AI and bots
  • Editorial assignments and calendars
  • Hiring and staff management

Want a feel for the topics covered at previous Confabs? Check out programming and videos from past events.

What is content strategy?

Content strategy includes the design, creation, management, and governance of useful, usable content—across websites, apps, bots, newsletters, and everywhere else users experience content.

Who attends Confab?

Each year, Confab draws crowds from around the world—since we started the event in 2011, we’ve served 10,000+ attendees from more than 30 countries and nearly every state in the U.S. Representing Fortune 500 brands, retailers, nonprofits, government institutions, and agencies of every size, here's who attends:

  • Content strategists
  • UX designers
  • Content marketers
  • Writers and editors
  • Technical communicators
  • Content managers

Who runs Confab?

Confab is organized and hosted by Brain Traffic, a leading content strategy consultancy located in Minneapolis, Minnesota. Founder and CEO Kristina Halvorson is the co-author of Content Strategy for the Web and host of The Content Strategy Podcast.

Is there just one conference?

Confab has hosted a variety of events since it first began in 2011, including Confab Central, Confab Intensive, and Confab Higher Ed. In 2018, we decided to pool our resources into making one big Confab to rule them all, which we plan to continue in the coming years. Previous events have included:

Where can I learn more?

We’re always here to answer questions, too. Give us a shout at info@confabevents.com, or join our mailing list to receive program announcements and other updates.

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Stay in the loop for 2020! Join the mailing list and start planning your budget now.

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