Intro workshop
April 30
9:00 am
4:30 pm
sold out
Join the waitlist

Introduction to content strategy

Whether you’re diving in for the first time or just hoping to brush up on the basics, this introductory workshop will give you a solid grounding in the practice and process of content strategy. You’ll get a thorough overview of what content strategy is, its core components, and the value it brings to projects and organizations.

You will:

  • Understand what content strategy is (and what it’s not)
  • Discover the key components of an effective content strategy framework
  • Learn the right questions to ask up front to avoid 11th-hour content meltdowns in projects
  • Find out how to sell in content strategy to your organization or client

Who should attend: This introductory workshop is ideal for UX/marketing/communications professionals who want to learn how to do content strategy; managers who have been tasked with starting a content strategy practice in their organization; and anyone who wants to help create useful, usable content for people online.

Kristina Halvorson
Kristina Halvorson

Founder and CEO, Brain Traffic

Meghan Casey
Meghan Casey

Principal Consultant, Do Better Content Consulting

Introduction to content strategy

Whether you’re diving in for the first time or just hoping to brush up on the basics, this introductory workshop will give you a solid grounding in the practice and process of content strategy. You’ll get a thorough overview of what content strategy is, its core components, and the value it brings to projects and organizations.

You will:

  • Understand what content strategy is (and what it’s not)
  • Discover the key components of an effective content strategy framework
  • Learn the right questions to ask up front to avoid 11th-hour content meltdowns in projects
  • Find out how to sell in content strategy to your organization or client

Who should attend: This introductory workshop is ideal for UX/marketing/communications professionals who want to learn how to do content strategy; managers who have been tasked with starting a content strategy practice in their organization; and anyone who wants to help create useful, usable content for people online.

Kristina Halvorson
Kristina Halvorson

Founder and CEO, Brain Traffic

Kristina Halvorson
Meghan Casey

Principal Consultant, Do Better Content Consulting

Meghan Casey

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