Sometimes, content strategy requests come from folks who don’t understand the actual effort involved, how long the work could take, or how we can really contribute to meaningful outcomes.

In this talk, Katie Cohen will show you how to evaluate what your clients’ or colleagues’ needs actually are, so you can provide a better service to them—while staying in scope and on budget.

You’ll leave this session knowing how to:

• Assess why there may be ambiguity at the start of a project.
• Determine which tools and techniques you need to make your project successful.
• Evaluate your team’s capability for participation.
• Communicate the actual effort that the project requires.