It’s easy for the value of content to get lost in the mix of product, research, design, and operations. But you can prove how your team’s work impacts your organization.

Learn hands-on tactics for determining the right metrics to track, the secret way you can determine ROI in your org, and the tools and methods that will prove how your team has impacted the user experience.

You’ll leave this session with hands-on guidance about:

• How to determine the ROI of content design and strategy
• Key artifacts and deliverables to help you on your journey
• How to build a content team with ROI baked into its DNA from day one