Content strategy in space: How to navigate complex content campaigns at a universal scale
How do you bring together four of the biggest brands in the world on one mission to the Moon and deep space? How do you parse four companies' brand guidelines, key messages, content models, audiences, and goals to create a cohesive story for each audience without losing impact?
Join Shawn Rourk as he takes a deep dive into Amazon’s Project Callisto, an Alexa-like system for the Artemis moon mission—and see how content strategy can help bring clarity to even the most complex creative projects.
You’ll leave this session knowing how to:
- Work backwards from the customer/audience, even when there are multiple audiences.
- Weave together a story, garner partner buy-in, and bring it to life across multiple channels.
- Begin to manage content at scale.