Content Designers: Come join us at Button 2022!

Recap: Confab 2022

Attendees called last year’s event “the best Confab ever,” “exactly what I needed,” even “truly life-changing” … all good reasons for planning ahead to join us April 30–May 3, 2023.

If you missed out, don’t worry: You can still purchase an all-access pass to the main-stage and breakout session recordings and slide decks.

Confab attendees talking at a break
Confab attendees checking in at registration
Two happy Confab attendees
Buy 2022 recordings

Program

Workshops

Content ROI: Defining and measuring success
Sarah Winters
Sarah Winters

Founder, Content Design London

Content ROI: Defining and measuring success
Inclusive content: Creating a bias-informed practice
David Dylan Thomas
David Dylan Thomas

Founder and CEO, David Dylan Thomas LLC

Inclusive content: Creating a bias-informed practice
Introduction to content strategy
Kristina Halvorson
Kristina Halvorson

Founder, CEO, Brain Traffic

Introduction to content strategy
Meghan Casey

Owner and Principal Consultant, Do Better Content Consulting

Make your content strategy stick: A roadmap for change management
Val Swisher
Val Swisher

Founder and CEO, Content Rules, Inc.

Make your content strategy stick: A roadmap for change management
Regina Lynn Preciado

Senior Content Strategist, Content Rules, Inc.

Managing scope and expectations: How to make projects less overwhelming
Tracy Playle
Tracy Playle

CEO and Chief Content Strategist, Pickle Jar Communications Ltd

Managing scope and expectations: How to make projects less overwhelming
The Core Model: A timeless way to connect people, content and strategy
Are Halland
Are Halland

Author, keynote speaker, coach, facilitator, Kjernepar AS

The Core Model: A timeless way to connect people, content and strategy
User-centered SEO: Designing findable content
Chris Corak
Chris Corak

Co-author of SEO for Everyone and Partner, ONWARD

User-centered SEO: Designing findable content
Rebekah Baggs

Cofounder, Content and UX Strategist, ONWARD

Writing is designing
Michael Metts
Michael Metts

Principal Content Designer, Expedia Group

Writing is designing
Andy Welfle

Manager, Adobe

Keynotes

Can you afford to do nothing?
Alisa Bonsignore
Alisa Bonsignore

Strategic Communications, Clarifying Complex Ideas

Can you afford to do nothing?
Content programming: Understanding how developers think about your content
Paulo Fernandes
Paulo Fernandes

Co-Founder, Senior Developer, Luscious Orange

Content programming: Understanding how developers think about your content
Content: How it can support—or impair—your DEI efforts
Dayana Kibilds
Dayana Kibilds

Director of Growth, Pickle Jar Communications

Content: How it can support—or impair—your DEI efforts
Designing curiosity: A beginner’s guide
Cassini Nazir
Cassini Nazir

Clinical Associate Professor/Program Director, University of North Texas

Designing curiosity: A beginner’s guide
How to win stakeholders and influence processes
Candi Williams
Candi Williams

Head of Content Design, Bumble

How to win stakeholders and influence processes
Show don’t tell: How silent films can help us tell better stories
Gabriel Wardell
Gabriel Wardell

Creative Writer, Coca-Cola Studios

Show don’t tell: How silent films can help us tell better stories

Breakout sessions

Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle
Rebecca Nguyen
Rebecca Nguyen

Senior Content Strategy Lead, Product Design, Northwestern Mutual

Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle
Boost the value of your content team through storytelling
Ryan Bigge
Ryan Bigge

Senior Content Designer, Royal Bank of Canada

Boost the value of your content team through storytelling
Andy Healey

Independent

Bringing businesses together with content
Helen Lawson
Helen Lawson

Lead Content Designer, Co-op Funeralcare

Bringing businesses together with content
Building user trust with content design
Selene De La Cruz
Selene De La Cruz

Senior Manager, Robinhood

Building user trust with content design
Confronting the “nobody reads” myth: Lessons from UX writing and research
Kelsey Shanesy
Kelsey Shanesy

Senior Manager of Content Design, Target

Confronting the “nobody reads” myth: Lessons from UX writing and research
Content measurement that matters: Not everything that can be counted counts
Hilary Marsh
Hilary Marsh

President & Chief Strategist, Content Company, Inc.

Content measurement that matters: Not everything that can be counted counts
How to (really) know your audience
Liju George
Liju George

Senior Market Researcher, Rock Central Detroit

How to (really) know your audience
Emily Neville

Senior Research Analyst, Rock Central Detroit

Making space at the table: Inclusion requires action
Jonathan McFadden
Jonathan McFadden

Senior Content Designer, Shopify

Making space at the table: Inclusion requires action
Outcomes of an audit: Easy solutions to hard problems
Gavin Austin
Gavin Austin

Principal Technical Writer, Salesforce

Outcomes of an audit: Easy solutions to hard problems
Recycle, reuse, and reclaim your calm
Anna McHugh
Anna McHugh

Manager, Librarian, and Curator, Red Hat

Recycle, reuse, and reclaim your calm
The paradox of personalized content
Val Swisher
Val Swisher

Founder and CEO, Content Rules, Inc.

The paradox of personalized content

Panels, fireside chats, and other activities

Afternoon meditation
Erin Anderson
Erin Anderson

Mindfulness Educator, The Goldrunner

Afternoon run
Scott Kubie
Scott Kubie

Independent

Birds of a feather
Tenessa Gemelke
Tenessa Gemelke

Program Manager, Team Confab

Confab trivia!
Benjamin Kjos
Benjamin Kjos

Senior Creative Director, BI Worldwide

Content designing your career: A framework for finding your path
Tracey Watson
Tracey Watson

Lead Content Designer, Games, Netflix

Leadership: How we got there
Melinda Belcher
Melinda Belcher

Executive Director, Digital Wealth Management, JPMorgan Chase

Rachel Lovinger
Rachel Lovinger

Group Content Strategy Director, Publicis Sapient

Reena Jana
Reena Jana

Head of Content & Partnerships, Responsible Innovation, Google

Keri Maijala
Keri Maijala

Manager, Content Design, LinkedIn

Lightning talks
David Dylan Thomas
David Dylan Thomas

Founder and CEO, David Dylan Thomas LLC

So many specializations: The 2022 content career marketplace
Natalie Dunbar
Natalie Dunbar

Author, Speaker, and UX Content Strategy Lead

Tracy Playle
Tracy Playle

CEO and Chief Content Strategist, Pickle Jar Communications Ltd

Sponsored sessions

5 steps to telling a more inclusive story
Marli Larimer
Marli Larimer

Manager, Content Operations & Production, Concentrix

DAM you got this: Managing complex content assets
Nate Holmes
Nate Holmes

Product Marketing Manager, Acquia

Growing up: Maturing and scaling a content practice in a complex organization
Chris Avore
Chris Avore

Vice President and Head of Design, Northwestern Mutual

Where does your content come from?
Angus Edwardson
Angus Edwardson

Co-founder and VP of Product, GatherContent by Bynder

Brian Kavanaugh
Brian Kavanaugh

Director of Marketing, Bynder

Photos

View more photos on Flickr!

2022 Sponsors

Bookstore & merch

Bookstore

Local independent booksellers Magers & Quinn has set up an online bookstore complete with all your favorite authors and titles from the conference.

Confab bookstore

Confab merch

You can buy Confab 2022 T-shirts—as well as T-shirts from all past Confabs!—at our online merch store.

confab t-shirts
Buy 2022 recordings