Introduction to content strategy

May 9
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9:00 a.m.–5:00 p.m. CDT (UTC-5)

Whether you’re diving in for the first time or just hoping to brush up on the basics, this introductory workshop will give you a solid grounding in the practice and process of content strategy.

In just one day, you’ll get a thorough overview of what content strategy is, its core components, and the value it brings to projects and organizations. You will:

  • Understand what content strategy is (and what it’s not)
  • Discover the key components of an effective content strategy framework
  • Learn the right questions to ask up front to avoid eleventh-hour content meltdowns in projects
  • Find out how to sell in content strategy to your organization or client

Who should attend: This introductory workshop is ideal for UX/marketing/communications professionals who want to learn how to do content strategy; managers who have been tasked with starting a content strategy practice in their organization; and anyone who wants to help create useful, usable content for people online.

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Kristina Halvorson
Kristina Halvorson

Founder, CEO, Brain Traffic

Meghan Casey
Meghan Casey

Owner and Principal Consultant, Do Better Content Consulting