Confab will be in person for 2022, and your health and safety are our first priority. Get the latest on our COVID-19 planning.
Whether you’re diving in for the first time or just hoping to brush up on the basics, this introductory workshop will give you a solid grounding in the practice and process of content strategy.
In just one day, you’ll get a thorough overview of what content strategy is, its core components, and the value it brings to projects and organizations. You will:
Who should attend: This introductory workshop is ideal for UX/marketing/communications professionals who want to learn how to do content strategy; managers who have been tasked with starting a content strategy practice in their organization; and anyone who wants to help create useful, usable content for people online.