Make your content strategy stick: A roadmap for change management

May 10
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1:30 p.m.–4:30 p.m. CDT (UTC-5)

You created a well-thought-out, detailed content strategy. You audited your content, looked at workflows, assessed, conjured, and figured out what needs to be done. You pitched it to management, and everyone bought in—and yet, you cannot seem to effect change. It is a frustrating experience that all content strategists face at one time or another.

In this half-day workshop, you will learn about change management: what it is, why it is important, and what happens when change is not managed well. Drawing on experience working with Fortune 100 companies, presenters will cover some methods and tools that you can use to put your content strategy plan into action. You’ll walk away with:

  • Confidence to effectively carry out change in your organization
  • Actionable steps you can take to help people transition to new processes
  • A roadmap for your project that you can take home and put into use

Who should attend: This session is ideal for content strategists and managers who are developing content strategies or attempting to implement a new content ecosystem.

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Val Swisher
Val Swisher

Founder and CEO, Content Rules, Inc.

Regina Lynn Preciado
Regina Lynn Preciado

Senior Content Strategist, Content Rules, Inc.