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May 11
2:30 p.m.–3:20 p.m.
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Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle

Every content strategy team needs artifacts—tools, templates, and documentation to help you do your best work, collaborate better, and help non-content folks understand what the heck you do, anyway.

But which artifacts do you really need? Which will make your life easier, stand the test of time, and add value every day (instead of sitting in Box, collecting dust)?

This session will help you identify what you need, scrap what you don’t, and activate your artifacts so they support and drive your content lifecycle.

You will walk away from this session with:

  • 10-artifact checklist: These core artifacts form the foundation of a strong content strategy team and a process that works.
  • Evaluative criteria framework: Decide what you need and what you don’t with fewer headaches and less existential angst.
  • Process roadmap: Learn how to incorporate your artifacts at each stage of the content lifecycle.
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Rebecca Nguyen
Rebecca Nguyen

Senior Content Strategy Lead, Product Design, Northwestern Mutual

Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle

Every content strategy team needs artifacts—tools, templates, and documentation to help you do your best work, collaborate better, and help non-content folks understand what the heck you do, anyway.

But which artifacts do you really need? Which will make your life easier, stand the test of time, and add value every day (instead of sitting in Box, collecting dust)?

This session will help you identify what you need, scrap what you don’t, and activate your artifacts so they support and drive your content lifecycle.

You will walk away from this session with:

  • 10-artifact checklist: These core artifacts form the foundation of a strong content strategy team and a process that works.
  • Evaluative criteria framework: Decide what you need and what you don’t with fewer headaches and less existential angst.
  • Process roadmap: Learn how to incorporate your artifacts at each stage of the content lifecycle.
This is some text inside of a div block.
|
This is some text inside of a div block.
This is some text inside of a div block.
|
This is some text inside of a div block.
Rebecca Nguyen
Rebecca Nguyen

Senior Content Strategy Lead, Product Design, Northwestern Mutual