Our work is increasingly cross-disciplinary, and our roles continue to blur and overlap. In order to get the best result, teams need to appreciate how each other work—and understanding programmers can be the most challenging of all.

Understanding how programmers think about content can help bridge the gap and create a smoother experience for everyone involved. We’ll walk through a real-life scenario, start to finish, showing how to discuss ideas and expectations and refine them into a finished product.

In this session, you will:

• Hear firsthand, from a developer who loves content strategy, about how he thinks about content.
• Learn techniques for effective and collaborative communication with programmers and other technical-first partners.
• Identify strategies for framing conversations around data-driven content.