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Have you ever wondered if your content work is impacting your audience’s experience in a positive way? Have you ever heard someone say, “Well, we just know they’re unhappy” when talking about your audience, without having any data or explanation as to why? Or found yourself looking at multiple sources of information trying to figure out which one mattered most?
After many conversations and failed attempts at using multiple tools to understand our audiences, the folks at Rocket Mortgage have developed a methodology and action plan that allows them to measure audience loyalty, effort, and satisfaction. Their process emphasizes consistent delivery and accountability, so they’re not just taking temperature checks—they are actively pursuing solutions.
In this session, you’ll learn: