We love to talk about where our content needs to go. We love distribution; getting our content to the right place, at the right time, with the right message. We are obsessed with journeys, channels, personalization, and new technologies that can help us engage with our audiences wherever they are.

But… all this focus on delivery puts a huge amount of pressure on production. It’s not easy to create multi-channel structured content for several different audiences. It’s very difficult.

In order to realize our distribution dreams, perhaps we should talk a little more about where our content comes from?

In this interactive session, we will explore the often chaotic process of creating and producing modern content, and how effective Content Operations can make things a little less hectic.

You will leave this session with a simple (and thoroughly super fun) exercise you can use in your own organizations to map out content workflows, and identify areas for improvement.