There’s a whole lot more to content strategy than frameworks and big words.

People are right at the heart of all we do. And, as content folks, we can find ourselves working with anyone from legal people to engineering people to analytics people—and beyond.

This talk will share strategies for navigating the challenging landscape of organizational relationships—and how to turn content strategy skeptics into big believers.

This won’t be a polished framework “telling you what to do.” Instead, you can expect real talk, reassurance, and tips you can take back to work and use immediately.

In this session, you will learn:

• How to get tricky stakeholders and skeptics on board with what you do, and why it matters
• How to pick yourself back up when you feel like giving up
• Tips for truly influencing and building relationships (without bribing people with tacos and/or cake)