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5 steps to telling a more inclusive story

As content creators and storytellers, we play a powerful role in establishing and perpetuating social norms. The words and images we use in our marketing have both the power to “other” individuals and communities, and the power to abolish stereotypes and assumptions. That’s why it’s important to understand the power of inclusive storytelling. In this report, you’ll learn:- How you can manage implicit bias when you’re creating content - How to find alternatives to “othering” - Why vague or imprecise wording is a problem- How to distinguish good visual choices from bad ones- How to create accessible copy across devices and media

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Marli Larimer
Marli Larimer

Manager, Content Operations & Production, Concentrix

5 steps to telling a more inclusive story

As content creators and storytellers, we play a powerful role in establishing and perpetuating social norms. The words and images we use in our marketing have both the power to “other” individuals and communities, and the power to abolish stereotypes and assumptions. That’s why it’s important to understand the power of inclusive storytelling. In this report, you’ll learn:- How you can manage implicit bias when you’re creating content - How to find alternatives to “othering” - Why vague or imprecise wording is a problem- How to distinguish good visual choices from bad ones- How to create accessible copy across devices and media

This is some text inside of a div block.
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This is some text inside of a div block.
This is some text inside of a div block.
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This is some text inside of a div block.
Marli Larimer
Marli Larimer

Manager, Content Operations & Production, Concentrix