Noz Urbina is a globally recognized leader in the field of content strategy and customer experience. He’s well known as a pioneer in customer journey mapping and adaptive content modeling for delivering personalized, contextually relevant content experiences in an omnichannel environment. Noz is co-founder and program director of OmnichannelX. He is also co-author of the book Content Strategy: Connecting the Dots Between Business, Brand, and Benefits and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz.
Noz’s company, Urbina Consulting, works with the world’s largest organizations and most complex content challenges. He has assisted dozens of multinational organizations with developing or improving their content strategies, managing tool selections, piloting projects, delivering training, and guiding implementations. Clients have been in the manufacturing, mechanical engineering, medical devices, semiconductors, and enterprise software industries, among others.