Confab 2021 Recap

Our second virtual Confab was filled with smart talks, candid conversations, and just plain fun. We can’t wait to see you in person in 2022! Stay in touch …

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Registered 2021 ticket holder? Go to Confab 2021 to watch (or re-watch!) any recorded session.

Speakers and sessions


Library talks

Anita ChengAnita Cheng
Taking content design center stage in a crisis
Anita Cheng
San Francisco Digital Services
Mike PowersMike Powers
Telling stories at scale
Mike Powers
Indiana University of Pennsylvania

Fireside chats

Clay Delk, Shopify
Gerry McGovern, Customer Carewords

Panel discussions

Panel: The past, present, and future of content strategy

Karen McGrane and friends reflect on the evolution of content strategy over two decades, as well as exciting opportunities for the advancement of the field.

Chris Collette


Lillian Gooden

Pratt Institute

Panel: Careers in content strategy

Keri Maijala and friends enjoy a candid a candid discussion about how content strategy roles are evolving at different kinds of companies, as well as what skills are most important for content professionals to advance in the field.

Keri Maijala


James Deer

Hilary Marsh

Content Company, Inc.

Panel: Content strategy for change

Malaika Carpenter and friends explore explore how we can drive social change through our work—whether it’s changing the ways we work, or allowing the humans we center in our work to change us.

Malaika Carpenter

SayCred Media Group, LLC

Sarah Fathallah


Attendee spotlight segments

Everyone loves our late-afternoon segments featuring fellow Confabbers sharing passions and talents.

  • Nerd Alert: Attendees and speakers get way too excited about random things.
  • Confab Pet Show: Dogs, cats, ducks, snakes, sea monkeys—Confab celebrates all the critters who are keeping us company.
  • The Confab Amateur Hour: Music! Laughter! Weird people tricks! Enjoy the hidden gifts of fellow Confab attendees and speakers.

Evening social antics

Confab attendees gather after-hours to enjoy …

  • Confab Trivia: Test your knowledge of important content strategy minutiae and low-stakes nonsense.
  • Cake o’Clock: See the results of our crowd-sourced, cake ingredients taxidermy project baked and tested before your eyes.
  • Confab Karaoke: Attendees make musical magic over Zoom.