As digital technology insinuates itself ever deeper into all aspects of our lives, we often come up against a cliché: Creativity and the rules-based world of automation-ready content are at odds. It’s rules vs art.
This session calls bull on that premise and talks about how an enterprise can—and why an enterprise must—embrace rules-based content creation, with a twist. Rather than giving up, we’ll look at how structure and great creative can work together to support scalable, omnichannel strategies. We’ll take lessons from diverse fields and real projects to see how great art often colors within the lines, provided the lines are well drawn.
In this session, you will learn how to:
Who will benefit most: Content modelers, editorial planners, and senior UX professionals will all see how their content can be great and scale.