When Amelie realized her parents clearly had no intention of uprooting the entire family to move to Hollywood, and her plans of becoming a celebrity actress faded into ethereal dreamland, she turned to communications. She moved across provinces to try every aspect of communications in the private, public, and nonprofit sectors. Eight years earning stripes in the art of communicating things―from handling thorny media interviews to co-leading the creation of the Canadian government’s Web Content Style Guide―led her to UX writing and the wise words of Kristina Halvorson, Sarah Richards, and Gerry McGovern.