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Selene De La Cruz is an experienced brand content strategist, product content designer, and community builder. A veteran of the NYC advertising world, she helped establish content strategy and UX writing practices for her clients’ brands. In her current role at Mastercard, she spends her days collaborating on end-to-end solutions that are changing the way people transact and interact across the globe. She’s also a co-founder of UX Content Design—NYC’s only meetup for UX product content professionals.