Founder of the content design movement, Sarah pioneered the standards during her 10-year career with the UK government. As head of content design for the Government Digital Service (GDS), Sarah created and implemented the content strategy for the GOV.UK website.
After leaving GDS, Sarah took her knowledge and wrote the respected and highly popular Content Design—a book for anyone creating user-centered content. She also launched Content Design London to provide training and consultation in content strategy and content design for governments, charities, and organizations in the UK and worldwide.
Sarah is also a respected and in-demand speaker and shares her expertise to audiences at conferences, meetups, and events globally.