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Rebekah Baggs is a content and UX strategist who has been helping teams solve complex content and collaboration challenges since 2006. She is the co-author of A Book Apart’s SEO for Everyone and cofounder of ONWARD, a consultancy that helps organizations bridge the gap between content, design, and technical SEO. She’s on a mission to prove that writing content for real people—not algorithms—is the key to success. Rebekah lives in Phoenix, Arizona, with her family.