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Hilary Marsh is president and chief strategist of Content Company, a content and digital strategy consultancy. She helps content-rich nonprofit organizations and associations get better results from their content by improving their practices. Content Company’s clients include Allstate, American Bar Association, American Medical Association, Chicago Public Schools, Estée Lauder, Endocrine Society, Fulbright Teachers Exchange, Institute of Food Technologists, Intuit, NORC at the University of Chicago, Walgreens, and Zero to Three. Hilary has been a leading content strategy practitioner, mentor, speaker, and professor since 1999.