Gerry has published six books about the need for customer-centricity in the online world. His latest book, Transform, explains why digital transformation is far more about culture change than technology change. Gerry has spoken and consulted on online customer experience in 35 countries. His company, Customer Carewords, specializes in helping large organizations (such as Microsoft, Cisco, European Commission, and VMware) deliver a better customer experience online through focusing on making the top customer tasks easier to find and simpler to do. You can learn about his work at www.customercarewords.com, or contact him at firstname.lastname@example.org.