Taking content design center stage in a crisis


In an emergency, things can get very complicated very quickly. Experts yearn to share everything they know, to empower people with the tools they need to stay safe.

But stressed users read less content, and understand less of what they read. How do you wrangle the deluge and get diverse stakeholders focused on what users need?

In this talk, Anita Cheng will pull from experience leading digital for San Francisco’s COVID-19 response. You’ll learn strategies to get from the copywriting trenches into a more impactful content design role. (Yes, even if the work is nonstop.)

In this session, you’ll learn how to:

  • Get expert stakeholders to buy into (and get trained in) content design
  • Make the case for plain language to experts, including health and legal
  • Build a team of allies to scale content design work
  • Manage what needs to get done today, with what to build sustainably over time

Who will benefit most: This talk is for busy content designers and strategists, hoping to elevate their work with decision-makers. They’ll learn efficient strategies to level-up with their limited time.

Anita ChengAnita Cheng

Content Designer, San Francisco Digital Services