Our jobs as connectors: How content strategy connects the entire web process

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Consider this a call to multidisciplinary action: We as content strategists are the glue that hold a web project together. We are the ones who touch every part of a project—from discovery to development and beyond. And that means we need to understand not just words, but the systems and processes we build around those words.

This talk will take a look at how we can be not just good content strategists, but good web strategists, helping craft our work in a way that helps research, design, development, and ongoing support—all while learning a bit about our work in the process.

In this session, you’ll learn:

  • How content strategy ultimately affects stages further down the project timeline—design, development, support
  • What you need to know about the different disciplines in order to make their—and your!—job easier
  • How content strategy fits into the larger ecosystem of a web design or development project
  • How content and governance form the backbone of the entire web experience

Who will benefit most: This talk is for those who are part of smaller teams that require more interdisciplinary work, those who work at the agency level or work with different development teams, and those who are more focused on technical content strategy and not simply style and writing.

Corey VilhauerCorey Vilhauer

Director of Strategy, Blend Interactive