Let’s face it: Even if you prefer flying solo, content strategy is a group effort. To plan, create, and govern your content effectively, you’re going to need to find your champions, influence without authority, and maybe even claim your own seat at the management table.

From this talk, you’ll get practical tips and tricks for nudging, coaching, and leading your way to content success. Working-group gripes, stakeholder stalemates, process problems: Here’s how to approach change by changing approach.

Join this session to learn how to:

• Uncover the people problems behind your content conundrums.
• Ask the right questions—and accept the difficult answers.
• Take charge of messy situations quietly but confidently and shift how you show up, from gently nudging to inspirationally leading.

Who will benefit most: This session will appeal especially to mid-level content strategists who want to take their influence and authority to the next level. Senior content strategists may add some practical tips and tricks to their toolkit.