How do you write about something that won’t be read? This was one of many questions The New Yorker faced after deciding to furnish its app with podcasts and narrated stories. We’ll reveal the answers in this session, taking a close look at content strategy throughout the design, launch, and announcement of an audio experience.

You’ll hear:

• How user research can help inform your approach, identifying how, when, and why readers choose to listen
• How to apply content design to an iOS app, where real estate—and character counts—are scarce
• When to define and document the taxonomy of a new feature, ensuring adoption across design, marketing, support, and beyond
• How to shape words to an audio experience, deciding when to communicate visually versus through language or sound
• Best practices for grassroots product marketing and analytics

Who should attend: This session will be helpful for anyone who is working on a new digital product, especially in an iOS app or audio space.