Good metadata makes knowledge easy to find and share, but 65 percent of B2B content is never used. Folks who engage with your content deserve care and respect—and metadata empowers them to find what they need.

In this session, you will learn methods for connecting people with authoritative, trustworthy, and meaningful knowledge. We will cover thrilling topics like content auditing, taxonomy, software integrations, and how to improve your analytics with metadata. These practices can help ensure your users find “constellations of content” that are truthful, relevant, and helpful to them.

In this session, you’ll learn how to:

• Audit and analyze your content and tools without spending the rest of your life in a spreadsheet.
• Build metadata and search systems that support your organization’s purpose and expertise.
• Improve your content software by incorporating the ideas (and workarounds) of passionate amateurs.
• Unify analytics and content strategy with thoughtful, relevant metadata.
• Conquer the world. Or at least conquer content bloat.

Who will benefit most: This talk is for folks who are responsible for creating and maintaining content—from writers who work in your CMS to UXers who build web applications and sites. It’s also for anyone who nerds out about how good labels and tags make it possible to find the stuff that matters, whether it’s in your sock drawer or on your website.