Maximizing your power, influence, and word bank to advocate for underrepresented users


Are you cool being that person who’s always vocal about advocating for underrepresented users in your org? Whether you’re an ally or interested in becoming one, we’ll help you discover the different ways you can create inclusive content and influence your peers to better serve your entire audience.

Be the subject matter expert that saves your company embarrassment while building digital platforms that are welcoming, attractive, and empathetic to all users.

People who attend this talk will:  

  • Learn actionable steps for creating and curating inclusive content.
  • Discover proven strategies for winning allies and convincing stakeholders, all while gaining influence as a brand guardian.
  • Ignite transformation that channels diverse perspectives and maximizes the existing talent on your team to build better products.

Who will benefit most: The primary audience will be any content strategist who wants to help but isn’t sure how. The goal of this talk is to build and support new allies in the critical mission of advancing inclusion in content, design, and workplace culture. You’ll find that this talk empowers content professionals to adjust their approach based on individual comfort level.

Jonathan McFaddenJonathan McFadden

Senior Content Strategist, LendingTree

Art Schwartz-RestrepoArt Schwartz-Restrepo

Senior Content Strategist, Independent