In the early 2010s, Sarah Winters (was Richards) and her award-winning content team at the Government Digital Service looked to user-centered design techniques to transform their content. The team used this new approach to set out a system of content design in the UK government’s content.
After leaving GDS, Sarah took her knowledge and wrote the respected and highly popular Content Design—a book for anyone creating user-centered content.
She also launched Content Design London to provide training and consultation in content strategy and content design for governments, charities and organizations in the UK and worldwide.
Sarah is a respected and in-demand speaker and shares her expertise to audiences at conferences, meet-ups and events globally.