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Program

Main conference

May 11–12, 2022

Our main conference features two days packed with learning. We all gather together for main-stage keynotes, then you’ll choose your own breakout sessions. You can also look forward to plenty of opportunities to gather outside of the conference for fun and reflection.

By schedule
By session type

Day 1: Wednesday, May 11

All sessions are Central Daylight Time.
9:00 a.m.-9:15 a.m.
9:00 a.m.
Activity
Main stage
Welcome
Kristina Halvorson
Kristina Halvorson

Founder, CEO, Brain Traffic

Welcome
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9:00 a.m.
Segment type
Location
Title
Speaker name

Longer title and org

Welcome
9:15 a.m.–9:40 a.m.
9:15 a.m.
Keynote
Main stage
How to win stakeholders and influence processes
Candi Williams
Candi Williams

Head of Content Design, Bumble

How to win stakeholders and influence processes
This is some text inside of a div block.
9:15 a.m.
Segment type
Location
Title
Speaker name

Longer title and org

How to win stakeholders and influence processes
9:45 a.m.–10:10 a.m.
9:45 a.m.
Keynote
Main stage
Content: How it can support—or impair—your DEI efforts
Dayana Kibilds
Dayana Kibilds

Director of Growth, Pickle Jar Communications

Content: How it can support—or impair—your DEI efforts
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9:45 a.m.
Segment type
Location
Title
Speaker name

Longer title and org

Content: How it can support—or impair—your DEI efforts
10:10 a.m.–10:30 a.m.
10:10 a.m.
Break
Promenade
20-minute break
20-minute break
20-minute break
This is some text inside of a div block.
10:10 a.m.
Segment type
Location
Title
20-minute break
Speaker name

Longer title and org

20-minute break
10:30 a.m.–10:55 a.m.
10:30 a.m.
Keynote
Main stage
Content programming: Understanding how developers think about your content
Paulo Fernandes
Paulo Fernandes

Co-Founder, Senior Developer, Luscious Orange

Content programming: Understanding how developers think about your content
This is some text inside of a div block.
10:30 a.m.
Segment type
Location
Title
Speaker name

Longer title and org

Content programming: Understanding how developers think about your content
11:00 a.m.–11:25 a.m.
11:00 a.m.
Keynote
Main stage
How do you design for cognitive accessibility?: The case for supporting neurodiversity in content
Amy Grace Wells
Amy Grace Wells

Senior Content Designer, 10up

How do you design for cognitive accessibility?: The case for supporting neurodiversity in content
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11:00 a.m.
Segment type
Location
Title
Speaker name

Longer title and org

How do you design for cognitive accessibility?: The case for supporting neurodiversity in content
11:30 a.m.–11:55 a.m.
11:30 a.m.
Keynote
Main stage
Show don’t tell: How silent films can help us tell better stories
Gabriel Wardell
Gabriel Wardell

Creative Writer, Coca-Cola Studios

Show don’t tell: How silent films can help us tell better stories
This is some text inside of a div block.
11:30 a.m.
Segment type
Location
Title
Speaker name

Longer title and org

Show don’t tell: How silent films can help us tell better stories
11:55 a.m.–1:30 p.m.
11:55 a.m.
Break
Exhibit Hall
Lunch
Lunch
Lunch
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11:55 a.m.
Segment type
Location
Title
Lunch
Speaker name

Longer title and org

Lunch
12:50 p.m.–1:10 p.m.
12:50 p.m
Sponsored session
Nicollet D
5 steps to telling a more inclusive story
Marli Larimer
Marli Larimer

Manager, Content Operations & Production, Concentrix

5 steps to telling a more inclusive story
This is some text inside of a div block.
12:50 p.m
Segment type
Location
Title
Speaker name

Longer title and org

5 steps to telling a more inclusive story
12:50 p.m.-1:10 p.m.
12:50 p.m
Sponsored session
Nicollet A
Growing up: Maturing and scaling a content practice in a complex organization
Chris Avore
Chris Avore

Vice President and Head of Design, Northwestern Mutual

Growing up: Maturing and scaling a content practice in a complex organization
This is some text inside of a div block.
12:50 p.m
Segment type
Location
Title
Speaker name

Longer title and org

Growing up: Maturing and scaling a content practice in a complex organization
1:30 p.m.–2:20 p.m.
1:30 p.m.
Breakout
Nicollet A
The paradox of personalized content
Val Swisher
Val Swisher

Founder and CEO, Content Rules, Inc.

The paradox of personalized content
This is some text inside of a div block.
1:30 p.m.
Segment type
Location
Title
Speaker name

Longer title and org

The paradox of personalized content
1:30 p.m.–2:20 p.m.
1:30 p.m.
Breakout
Nicollet BC
Boost the value of your content team through storytelling
Ryan Bigge
Ryan Bigge

Senior Content Designer, Royal Bank of Canada

Boost the value of your content team through storytelling
Andy Healey

Independent

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1:30 p.m.
Segment type
Location
Title
Speaker name

Longer title and org

Boost the value of your content team through storytelling
Andy Healey

Independent

1:30 p.m.–2:20 p.m.
1:30 p.m.
Breakout
Nicollet D
Building user trust with content design
Selene De La Cruz
Selene De La Cruz

Senior Manager, Robinhood

Building user trust with content design
This is some text inside of a div block.
1:30 p.m.
Segment type
Location
Title
Speaker name

Longer title and org

Building user trust with content design
2:20 p.m.-2:30 p.m.
2:20 p.m.
Break
Promenade
10-minute break
10-minute break
10-minute break
This is some text inside of a div block.
2:20 p.m.
Segment type
Location
Title
10-minute break
Speaker name

Longer title and org

10-minute break
2:30 p.m.–3:20 p.m.
2:30 p.m.
Breakout
Nicollet A
Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle
Rebecca Nguyen
Rebecca Nguyen

Senior Content Strategy Lead, Product Design, Northwestern Mutual

Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle
This is some text inside of a div block.
2:30 p.m.
Segment type
Location
Title
Speaker name

Longer title and org

Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle
2:30 p.m.–3:20 p.m.
2:30 p.m.
Breakout
Nicollet BC
Bringing businesses together with content
Helen Lawson
Helen Lawson

Lead Content Designer, Co-op Funeralcare

Bringing businesses together with content
This is some text inside of a div block.
2:30 p.m.
Segment type
Location
Title
Speaker name

Longer title and org

Bringing businesses together with content
2:30 p.m.–3:20 p.m.
2:30 p.m.
Breakout
Nicollet D
Confronting the “nobody reads” myth: Lessons from UX writing and research
Kelsey Shanesy
Kelsey Shanesy

Senior Manager of Content Design, Target

Confronting the “nobody reads” myth: Lessons from UX writing and research
This is some text inside of a div block.
2:30 p.m.
Segment type
Location
Title
Speaker name

Longer title and org

Confronting the “nobody reads” myth: Lessons from UX writing and research
3:20 p.m.-3:30 p.m.
3:20 p.m.
Break
Promenade
20-minute break
20-minute break
20-minute break
This is some text inside of a div block.
3:20 p.m.
Segment type
Location
Title
20-minute break
Speaker name

Longer title and org

20-minute break
3:40 p.m.–4:30 p.m.
3:40 p.m.
Activity
Greenway I
Afternoon meditation
Erin Anderson
Erin Anderson

Mindfulness Educator, The Goldrunner

Afternoon meditation
This is some text inside of a div block.
3:40 p.m.
Segment type
Location
Title
Speaker name

Longer title and org

Afternoon meditation
3:40 p.m.–4:30 p.m.
3:40 p.m.
Activity
Nicollet D
Birds of a feather
Tenessa Gemelke
Tenessa Gemelke

Program Manager, Team Confab

Birds of a feather
This is some text inside of a div block.
3:40 p.m.
Segment type
Location
Title
Speaker name

Longer title and org

Birds of a feather
3:40 p.m.–4:30 p.m.
3:40 p.m..
Activity
Nicollet BC
Confab trivia!
Benjamin Kjos
Benjamin Kjos

Senior Creative Director, BI Worldwide

Confab trivia!
This is some text inside of a div block.
3:40 p.m..
Segment type
Location
Title
Speaker name

Longer title and org

Confab trivia!
4:45 p.m.-5:15 p.m.
4:45 p.m.
Activity
Promenade
Afternoon run
Scott Kubie
Scott Kubie

Independent

Afternoon run
This is some text inside of a div block.
4:45 p.m.
Segment type
Location
Title
Speaker name

Longer title and org

Afternoon run
6:00 p.m.-9:00 p.m.
6:00 p.m.
Activity
All-attendee party
All-attendee party
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6:00 p.m.
Segment type
Location
Title
Speaker name

Longer title and org

All-attendee party
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Day 2: Thursday, May 12

9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet A
Recycle, reuse, and reclaim your calm
Anna McHugh
Anna McHugh

Manager, Librarian, and Curator, Red Hat

Recycle, reuse, and reclaim your calm
9:00 a.m.–9:50 a.m.
9:00 a.m.
Breakout
Nicollet A
Recycle, reuse, and reclaim your calm
Anna McHugh
Anna McHugh

Manager, Librarian, and Curator, Red Hat

Recycle, reuse, and reclaim your calm
9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet BC
Navigating content friction: How to see it, solve it, and use it
Brittney Dunkins
Brittney Dunkins

Content Designer, Facebook

Navigating content friction: How to see it, solve it, and use it
9:00 a.m.–9:50 a.m.
9:00 a.m.
Breakout
Nicollet BC
Navigating content friction: How to see it, solve it, and use it
Brittney Dunkins
Brittney Dunkins

Content Designer, Facebook

Navigating content friction: How to see it, solve it, and use it
9:00 a.m.
9:00 a.m.–9:50 a.m.
Breakout
Nicollet D
Making space at the table: Inclusion requires action
Jonathan McFadden
Jonathan McFadden

Senior Content Designer, Shopify

Making space at the table: Inclusion requires action
9:00 a.m.–9:50 a.m.
9:00 a.m.
Breakout
Nicollet D
Making space at the table: Inclusion requires action
Jonathan McFadden
Jonathan McFadden

Senior Content Designer, Shopify

Making space at the table: Inclusion requires action
9:50 a.m.
9:50 a.m.–10:10 a.m.
Break
Promenade
20-minute break
20-minute break
20-minute break
9:50 a.m.–10:10 a.m.
9:50 a.m.
Break
Promenade
20-minute break
20-minute break
20-minute break
10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet A
How to (really) know your audience
Liju George
Liju George

Senior Market Researcher, Rock Central Detroit

How to (really) know your audience
Emily Neville

Senior Research Analyst, Rock Central Detroit

10:10 a.m.–11:00 a.m.
10:10 a.m.
Breakout
Nicollet A
How to (really) know your audience
Liju George
Liju George

Senior Market Researcher, Rock Central Detroit

How to (really) know your audience
Emily Neville

Senior Research Analyst, Rock Central Detroit

10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet BC
Content measurement that matters: Not everything that can be counted counts
Hilary Marsh
Hilary Marsh

President & Chief Strategist, Content Company, Inc.

Content measurement that matters: Not everything that can be counted counts
10:10 a.m.–11:00 a.m.
10:10 a.m.
Breakout
Nicollet BC
Content measurement that matters: Not everything that can be counted counts
Hilary Marsh
Hilary Marsh

President & Chief Strategist, Content Company, Inc.

Content measurement that matters: Not everything that can be counted counts
10:10 a.m.
10:10 a.m.–11:00 a.m.
Breakout
Nicollet D
Outcomes of an audit: Easy solutions to hard problems
Gavin Austin
Gavin Austin

Principal Technical Writer, Salesforce

Outcomes of an audit: Easy solutions to hard problems
10:10 a.m.–11:00 a.m.
10:10 a.m.
Breakout
Nicollet D
Outcomes of an audit: Easy solutions to hard problems
Gavin Austin
Gavin Austin

Principal Technical Writer, Salesforce

Outcomes of an audit: Easy solutions to hard problems
11:00 a.m.
11:00 a.m.–11:10 a.m.
Break
Promenade
10-minute break
10-minute break
10-minute break
11:00 a.m.–11:10 a.m.
11:00 a.m.
Break
Promenade
10-minute break
10-minute break
10-minute break
11:10 a.m.
11:10 a.m.-12:00 p.m.
Activity
Nicollet D
Content designing your career: A framework for finding your path
Tracey Watson
Tracey Watson

Lead Content Designer, Games, Netflix

Content designing your career: A framework for finding your path
11:10 a.m.-12:00 p.m.
11:10 a.m.
Activity
Nicollet D
Content designing your career: A framework for finding your path
Tracey Watson
Tracey Watson

Lead Content Designer, Games, Netflix

Content designing your career: A framework for finding your path
11:10 a.m.
11:10 a.m.-12:00 p.m.
Panel
Nicollet BC
Leadership: How we got there
Melinda Belcher
Melinda Belcher

Executive Director, Digital Wealth Management, JPMorgan Chase

Leadership: How we got there
Rachel Lovinger

Group Content Strategy Director, Publicis Sapient

11:10 a.m.-12:00 p.m.
11:10 a.m.
Panel
Nicollet BC
Leadership: How we got there
Melinda Belcher
Melinda Belcher

Executive Director, Digital Wealth Management, JPMorgan Chase

Leadership: How we got there
Rachel Lovinger

Group Content Strategy Director, Publicis Sapient

11:10 a.m.
11:10 a.m.-12:00 p.m.
Fireside chat
Nicollet A
So many specializations: The 2022 content career marketplace
Natalie Dunbar
Natalie Dunbar

Author, Speaker, and UX Content Strategy Lead

So many specializations: The 2022 content career marketplace
Tracy Playle

CEO and Chief Content Strategist, Pickle Jar Communications Ltd

11:10 a.m.-12:00 p.m.
11:10 a.m.
Fireside chat
Nicollet A
So many specializations: The 2022 content career marketplace
Natalie Dunbar
Natalie Dunbar

Author, Speaker, and UX Content Strategy Lead

So many specializations: The 2022 content career marketplace
Tracy Playle

CEO and Chief Content Strategist, Pickle Jar Communications Ltd

12:00 p.m.
12:00 p.m.-1:30 p.m.
Break
Exhibit Hall
Lunch
Lunch
Lunch
12:00 p.m.-1:30 p.m.
12:00 p.m.
Break
Exhibit Hall
Lunch
Lunch
Lunch
12:40 p.m.
12:40 p.m.–1:00 p.m.
Sponsored session
Nicollet D
DAM you got this: Managing complex content assets
Nate Holmes
Nate Holmes

Product Marketing Manager, Acquia

DAM you got this: Managing complex content assets
12:40 p.m.–1:00 p.m.
12:40 p.m.
Sponsored session
Nicollet D
DAM you got this: Managing complex content assets
Nate Holmes
Nate Holmes

Product Marketing Manager, Acquia

DAM you got this: Managing complex content assets
12:40 p.m
12:40 p.m.–1:00 p.m.
Sponsored session
Nicollet A
Where does your content come from?
Angus Edwardson
Angus Edwardson

Co-founder and VP of Product, GatherContent by Bynder

Where does your content come from?
Brian Kavanaugh

Director of marketing, Bynder

12:40 p.m.–1:00 p.m.
12:40 p.m
Sponsored session
Nicollet A
Where does your content come from?
Angus Edwardson
Angus Edwardson

Co-founder and VP of Product, GatherContent by Bynder

Where does your content come from?
Brian Kavanaugh

Director of marketing, Bynder

1:30 p.m.
1:30 p.m.–2:20 p.m.
Lightning talk
Main stage
Lightning talks
David Dylan Thomas
David Dylan Thomas

Founder and CEO, David Dylan Thomas LLC

Lightning talks
1:30 p.m.–2:20 p.m.
1:30 p.m.
Lightning talk
Main stage
Lightning talks
David Dylan Thomas
David Dylan Thomas

Founder and CEO, David Dylan Thomas LLC

Lightning talks
2:20 p.m.
2:20 p.m.-2:40 p.m.
Break
Promenade
20-minute break
20-minute break
20-minute break
2:20 p.m.-2:40 p.m.
2:20 p.m.
Break
Promenade
20-minute break
20-minute break
20-minute break
2:40 p.m.
2:40 p.m.–3:05 p.m.
Keynote
Main stage
Can you afford to do nothing?
Alisa Bonsignore
Alisa Bonsignore

Strategic Communications, Clarifying Complex Ideas

Can you afford to do nothing?
2:40 p.m.–3:05 p.m.
2:40 p.m.
Keynote
Main stage
Can you afford to do nothing?
Alisa Bonsignore
Alisa Bonsignore

Strategic Communications, Clarifying Complex Ideas

Can you afford to do nothing?
3:10 p.m.
3:10 p.m.–3:35 p.m.
Keynote
Main stage
Designing curiosity: A beginner’s guide
Cassini Nazir
Cassini Nazir

Clinical Associate Professor/Program Director, University of North Texas

Designing curiosity: A beginner’s guide
3:10 p.m.–3:35 p.m.
3:10 p.m.
Keynote
Main stage
Designing curiosity: A beginner’s guide
Cassini Nazir
Cassini Nazir

Clinical Associate Professor/Program Director, University of North Texas

Designing curiosity: A beginner’s guide
3:35 p.m.
3:35 p.m.–4:00 p.m.
Main stage
Wrap up
Kristina Halvorson
Kristina Halvorson

Founder, CEO, Brain Traffic

Wrap up
3:35 p.m.–4:00 p.m.
3:35 p.m.
Main stage
Wrap up
Kristina Halvorson
Kristina Halvorson

Founder, CEO, Brain Traffic

Wrap up
Back to top

Keynotes

Can you afford to do nothing?
Alisa Bonsignore
Alisa Bonsignore

Strategic Communications, Clarifying Complex Ideas

Can you afford to do nothing?
Content programming: Understanding how developers think about your content
Paulo Fernandes
Paulo Fernandes

Co-Founder, Senior Developer, Luscious Orange

Content programming: Understanding how developers think about your content
Content: How it can support—or impair—your DEI efforts
Dayana Kibilds
Dayana Kibilds

Director of Growth, Pickle Jar Communications

Content: How it can support—or impair—your DEI efforts
Designing curiosity: A beginner’s guide
Cassini Nazir
Cassini Nazir

Clinical Associate Professor/Program Director, University of North Texas

Designing curiosity: A beginner’s guide
How do you design for cognitive accessibility?: The case for supporting neurodiversity in content
Amy Grace Wells
Amy Grace Wells

Senior Content Designer, 10up

How do you design for cognitive accessibility?: The case for supporting neurodiversity in content
How to win stakeholders and influence processes
Candi Williams
Candi Williams

Head of Content Design, Bumble

How to win stakeholders and influence processes
Show don’t tell: How silent films can help us tell better stories
Gabriel Wardell
Gabriel Wardell

Creative Writer, Coca-Cola Studios

Show don’t tell: How silent films can help us tell better stories

Breakout sessions

Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle
Rebecca Nguyen
Rebecca Nguyen

Senior Content Strategy Lead, Product Design, Northwestern Mutual

Artifact activation: 10 key content strategy artifacts that truly support your content lifecycle
Boost the value of your content team through storytelling
Ryan Bigge
Ryan Bigge

Senior Content Designer, Royal Bank of Canada

Boost the value of your content team through storytelling
Andy Healey

Independent

Bringing businesses together with content
Helen Lawson
Helen Lawson

Lead Content Designer, Co-op Funeralcare

Bringing businesses together with content
Building user trust with content design
Selene De La Cruz
Selene De La Cruz

Senior Manager, Robinhood

Building user trust with content design
Confronting the “nobody reads” myth: Lessons from UX writing and research
Kelsey Shanesy
Kelsey Shanesy

Senior Manager of Content Design, Target

Confronting the “nobody reads” myth: Lessons from UX writing and research
Content measurement that matters: Not everything that can be counted counts
Hilary Marsh
Hilary Marsh

President & Chief Strategist, Content Company, Inc.

Content measurement that matters: Not everything that can be counted counts
How to (really) know your audience
Liju George
Liju George

Senior Market Researcher, Rock Central Detroit

How to (really) know your audience
Emily Neville

Senior Research Analyst, Rock Central Detroit

Making space at the table: Inclusion requires action
Jonathan McFadden
Jonathan McFadden

Senior Content Designer, Shopify

Making space at the table: Inclusion requires action
Navigating content friction: How to see it, solve it, and use it
Brittney Dunkins
Brittney Dunkins

Content Designer, Facebook

Navigating content friction: How to see it, solve it, and use it
Outcomes of an audit: Easy solutions to hard problems
Gavin Austin
Gavin Austin

Principal Technical Writer, Salesforce

Outcomes of an audit: Easy solutions to hard problems
Recycle, reuse, and reclaim your calm
Anna McHugh
Anna McHugh

Manager, Librarian, and Curator, Red Hat

Recycle, reuse, and reclaim your calm
The paradox of personalized content
Val Swisher
Val Swisher

Founder and CEO, Content Rules, Inc.

The paradox of personalized content

Panels, fireside chats, and other activities

Afternoon meditation
Erin Anderson
Erin Anderson

Mindfulness Educator, The Goldrunner

Afternoon meditation
Afternoon run
Scott Kubie
Scott Kubie

Independent

Afternoon run
All-attendee party
All-attendee party
Birds of a feather
Tenessa Gemelke
Tenessa Gemelke

Program Manager, Team Confab

Birds of a feather
Confab trivia!
Benjamin Kjos
Benjamin Kjos

Senior Creative Director, BI Worldwide

Confab trivia!
Content designing your career: A framework for finding your path
Tracey Watson
Tracey Watson

Lead Content Designer, Games, Netflix

Content designing your career: A framework for finding your path
Leadership: How we got there
Melinda Belcher
Melinda Belcher

Executive Director, Digital Wealth Management, JPMorgan Chase

Leadership: How we got there
Rachel Lovinger

Group Content Strategy Director, Publicis Sapient

Lightning talks
David Dylan Thomas
David Dylan Thomas

Founder and CEO, David Dylan Thomas LLC

Lightning talks
Small-group dinners
Small-group dinners
So many specializations: The 2022 content career marketplace
Natalie Dunbar
Natalie Dunbar

Author, Speaker, and UX Content Strategy Lead

So many specializations: The 2022 content career marketplace
Tracy Playle

CEO and Chief Content Strategist, Pickle Jar Communications Ltd

Welcome
Kristina Halvorson
Kristina Halvorson

Founder, CEO, Brain Traffic

Welcome
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