Vidhika is a UX manager at Intuit with a background in behavioral science, brand strategy, and human-centered design. Over the last decade, she has helped shape marketing and product strategies for clients such as Hilton Worldwide, Gap Inc., NASDAQ, 23andMe, Facebook, and C-SPAN.
She’s convinced that the best designs address people’s unarticulated needs, and that stories can change the world. She’s also passionate about tech ethics, really good food, thoughtful arrangements of words, and empathetic leadership.
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