As a kid, Tizzy Asher wanted to tell stories for a living, but news felt scary, UX didn’t exist, and she had no idea that Madison Avenue existed. Now, she brings storytelling to her work on the global UX team at Expedia, where she helps answer traveler questions and improve content and the systems that deliver it. She has pursued great storytelling and content strategy in e-commerce, nonprofit, and educational settings, and spent 10 years writing stories about entertainment and music for print. She lives on an island near Seattle with her partner and at least one too many cats.
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