Sara Wachter-Boettcher

Sara Wachter-Boettcher is a content strategy and user experience expert who has worked on the web since 2005.

As the principal of Rare Union, she’s led projects and facilitated workshops for Fortune 100 corporations, education and research institutions, and startups.

She is also the author of Technically Wrong, a revealing look at how tech industry bias and blind spots get baked into digital products—and harm us all.

Sara lives in Philadelphia, but she’s still not quite sure she’s saying jawn correctly.

Sara Wachter-Boettcher
Sara Wachter-Boettcher

Author of Technically Wrong


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