Mike Petroff

Mike Petroff is director of content strategy at Harvard University, where he finds innovative and effective ways to bring Harvard stories to the world through digital platforms. His team produces, distributes, and measures multi-channel content for flagship properties including Harvard.edu and associated websites, the Harvard Gazette, email newsletters, and evolving social media and mobile platforms.

Outside of Harvard, Mike regularly presents at conferences including Confab, SXSW Interactive, ContentEd London, and CASE on content strategy, social media, and analytics.

Before joining Harvard, Mike led web marketing, content development, and online recruitment efforts for Emerson College’s Enrollment and Financial Aid Office.

Workshop:
Mike Petroff
Mike Petroff

Director, Content Strategy, Harvard University

mikepetroff

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