Margot Bloomstein is the author of Content Strategy at Work and principal of Appropriate, Inc., an independent brand and content strategy consultancy based in Boston. She crafts brand-appropriate user experiences to help retailers, universities, and other organizations engage their audiences and project key messages through both traditional and social media. Corporations and agencies alike turn to Margot to grow content strategy practices. Over the past 15 years, she's helped shape corporate social responsibility at Timberland, alumni relations at Tufts University, and cultural tourism in Nevada. The rogues' gallery also includes Sallie Mae, Scholastic, Fidelity, Lovehoney, Lindt and Sprüngli, and Harvard University. A participant in the inaugural Content Strategy Consortium and featured speaker at SXSW, Margot speaks internationally about content strategy. Recent engagements include CS Forum, Content Marketing World, and HOW Design. Follow her at @mbloomstein.
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