Karen Lee is the Associate Director of Digital and Social for Stanford Graduate School of Business. She leads audience growth and engagement for Stanford Business, our school's digital home for faculty research and business management insights. Karen finds ways to carry our stories far and wide, developing content campaigns and building partnerships to reach new readers and engage them through Stanford GSB's social media channels, email newsletter, and website. Last year, Karen presented at Confab Higher Ed on Making Academic Research Go Viral and is excited to be back. She recently published an eBook, The Twitter Strategy Guide: 140 Ways to Build Your Brand One Tweet at a Time.