Greta van der Merwe

Greta spent eight years in advertising as a copywriter before running away (pretty fast) to pursue a writing career in tech. She was the first UX writer at Careem (an Uber company), where she spent three years building the product voice, and the team responsible for it. More recently, she joined Talabat—the largest online food ordering company in the Middle East—and is attempting to do the same thing all over again, but better. She’ll probably show you a photo of her cat whether you want to see it or not.

Greta van der Merwe
Greta van der Merwe

Senior UX Writer, Independent

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