Bharat N. Anandis the Henry R. Byers Professor of Business Administration at Harvard Business School, and the faculty chair of HBX, the school’s digital learning initiative that he helped create. Professor Anand is an expert in digital strategy and corporate strategy. He created Harvard Business School’s first executive program on digital strategies for media companies. He has written over fifty articles and case studies, many in the top journals in economics, strategy, and marketing. His research and case writing has received awards, and his work has been profiled in various media outlets. He has served as faculty head for the required strategy course in the MBA program, and currently serves as faculty chair of various executive programs at the school. Professor Anand received his B.A. in economics from Harvard College magna cum laude, and his PhD in economics from Princeton University. He is a recipient of HBS’ Greenhill Award for outstanding contributions to the school. He has advised leading organizations and entrepreneurs worldwide. He is a renowned teacher, and a two-time winner of the “best teacher award” at Harvard Business School. His book, The Content Trap: A Strategist’s Guide to Digital Change, was published by Penguin Random House in October 2016, and was named as one of Fast Company’s top ten business books of 2016.