“Awen” means ”inspiration.” To people around her, Awen is inspiring and living up her name. English is her second language and her first passion.
At Alibaba, she is a versatile content strategist, where she brings her international perspectives to her work on UX content and localization for global markets. Before returning to work in China, she lived and worked in the U.S., pursuing content strategy, UX writing, storytelling, digital marketing at Microsoft, tech startups, nonprofits, and in educational settings.
When she’s not learning and bridging the gaps between disciplines and cultures, she can be found watching movies and practicing boxing.