Anna Pickard makes up voices for a living, then teaches other people how to use them. As the first writer at Slack and holder of the voice and tone, she’s been in editorial, marketing, product, design, customer experience, brand, and communications. She now works across them all as a creative director, working out how to create a community of practice across a distributed cross-functional writing team, in an industry and a time when people expect brands to deliver consistent quality and voice … and to sound authentically human while doing it.
Before Slack, Anna worked in education and in games, writing dialog for pigs, trees, and evil prime numbers. Before that, she worked in advertising, where she gave voice to polydactyl cats and “the concept of butter” on social media; in journalism, where she live-blogged cultural milestones for the Guardian newspaper. She trained as an actress and holds an MPhil in Dramaturgy, which everyone said could never turn into a successful career. Turns out they were only partially correct.