Aaron is the associate director of content strategy for Harvard University Public Affairs and Communications, where his primary responsibility is measuring the impact of digital content produced by Harvard or written about Harvard. He also serves as a data evangelist, helping writers, editors, and content distributors get a sense of how engagement metrics can inform their work.
Aaron’s experience in many aspects of the digital product lifecycle gives him unique insight into what metrics matter most and to whom. He produces reports and dashboards, organizes professional development events for digital communicators, and translates business objectives into action items for developers.
Outside of Harvard, Aaron teaches professional certificate courses on digital analytics for HigherEdExperts. He holds a master’s in technical writing and a graduate certificate in data science from UALR.