Aaron Baker

Aaron is the associate director of content strategy for Harvard University Public Affairs and Communications, where his primary responsibility is measuring the impact of digital content produced by Harvard or written about Harvard. He also serves as a data evangelist, helping writers, editors, and content distributors get a sense of how engagement metrics can inform their work.

Aaron’s experience in many aspects of the digital product lifecycle gives him unique insight into what metrics matter most and to whom. He produces reports and dashboards, organizes professional development events for digital communicators, and translates business objectives into action items for developers.

Outside of Harvard, Aaron teaches professional certificate courses on digital analytics for HigherEdExperts. He holds a master’s in technical writing and a graduate certificate in data science from UALR.

2020 Introductory workshop:
2020 Intensive workshop:
Tackling content engagement metrics
2020 Session:
Aaron Baker
Aaron Baker

Associate Director of Content Strategy, Harvard University

Get Confab email updates

Be the first to know about new content strategy events, early-bird prices, and other useful things. We promise to email you only if it’s important.

Thanks! You have been added to the Confab mailing list.
Oops! Something went wrong while submitting the form.