Aaron is digital analytics lead for Harvard University, where he is dedicated to measuring the impact of digital communications. He also serves as a data evangelist, helping writers, editors, and content distributors get a sense of how content engagement metrics can inform their work.
Aaron’s experience in many aspects of the digital product lifecycle gives him unique insight into what metrics matter most and to whom. Outside of Harvard, Aaron teaches a professional certificate course on digital analytics. He holds a master’s in technical writing and a graduate certificate in data science from UALR.
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