2018 workshop slides

This is where you’ll find links to slide presentations from the pre-conference workshop day at Confab 2018. (Not every speaker will be able to share publicly, but we’ll continue to update this page as we receive more decks.)

How to measure content effectiveness (Meghan Casey and Bill Siemers)

Combining user needs and business needs (Sarah Richards)

Coaching content strategy: How to turn any colleague into a content ally (Sara Wachter-Boettcher)

Content structure for any strategist (Laura Creekmore)

User-centered content strategy: Journeys, stories, maps, and more (Scott Kubie)

Content strategy 101: Start here (Kristina Halvorson)

Workflow and governance: Assessing your organization’s strengths and weaknesses (Tracy Playle)

Stakeholder wrangling: People, projects, and politics (Amanda Costello)

Strategic storytelling: Listen, empathize, execute, repeat (Brittney Dunkins)

The conversation of UI: Unpacking voice and tone for interfaces (Andy Welfle and Michael Metts)

If you don’t see specific slide decks on this list, the speaker likely is unable to share publicly.

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