May 19–20: Main conference

Featuring both new voices and seasoned professionals, the main event explores all things content strategy.

Main-stage talks

Keri MaijalaKeri Maijala

Bring it in: Creating a strong community of practice

Keri Maijala

Manager, UX Writing, LinkedIn

Anna PickardAnna Pickard

Choosing your moments

Anna Pickard

Creative Director, Slack

David Dylan ThomasDavid Dylan Thomas

Conversation design to save civil discourse

David Dylan Thomas

Principal, Content Strategy, Think Company

Ryan BiggeRyan Bigge

Delight is dead—be boring instead

Ryan Bigge

Senior Content Strategist, Shopify

Colleen T. ReeseColleen T. Reese

On optimization and idleness: Why content strategists should do less

Colleen T. Reese

Senior Content Strategist, Think Company

Eileen WebbEileen Webb

Supporting accessibility in content, user experience, and organizational culture

Eileen Webb

Director of Strategy & Livestock, webmeadow

Kathrine BeckerKathrine Becker

Think like a songwriter to tell better stories

Kathrine Becker

Narrative Strategist, Capital One

Awen WenAwen Wen

UX writing for international audiences

Awen Wen

Content Strategist II, Alibaba Group

Breakout sessions

Dan RamsdenDan Ramsden

Building a discipline: How they do UX writing at the BBC

Dan Ramsden

Creative Director for UX Writing & UX Architecture, BBC

Katherine Bradshaw-Jones

Senior UX Writer, BBC

Libby VarcoeLibby Varcoe

Content transformation on a large scale: Turning the Titanic faster

Libby Varcoe

Principal Content Designer, Atlassian

Dana DiTomasoDana DiTomaso

Evaluating content success with analytics

Dana DiTomaso

President & Partner, Kick Point

Hilary MarshHilary Marsh

Making content strategy stick: How to operationalize and socialize your work

Hilary Marsh

President and Chief Strategist, Content Company, Inc.

Rosamund LanninRosamund Lannin

Modular content: Designing in pieces for flexible experiences

Rosamund Lannin

Content Strategist, Bounteous

Michael Haggerty-VillaMichael Haggerty-Villa

On the same page: Unify your teams with a powerful style guide

Michael Haggerty-Villa

Principal Content Designer, Intuit

Amanda MohlenhoffAmanda Mohlenhoff

Research in action: Talk like (and build for) your user

Amanda Mohlenhoff

Senior Manager UX Writing, GetYourGuide

Leslie MacLeslie Mac

Show vs. tell: Content creation for action

Leslie Mac

Founder & CEO, Resist University

Jarle FjeldstadJarle Fjeldstad

The content sprint

Jarle Fjeldstad

Senior Content Strategist, Netlife Design

Are W. Sandvik

Content Strategist, Netlife Design

Meghan CaseyMeghan Casey

Tough talks and how to have them

Meghan Casey

Owner and Principal Consultant, Do Better Content Consulting

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