May 17: Introductory workshops

If you are new to Confab, or if you are looking to brush up on your skills, join us for a full day of learning. You’ll get to select one of these two topics:

Introduction to content strategy

Whether you’re diving in for the first time or just hoping to brush up on the basics, this introductory workshop will give you a solid grounding in the practice and process of content strategy.

In just one day, you’ll get a thorough overview of what content strategy is, its core components, and the value it brings to projects and organizations. You will:

  • Understand what content strategy is (and what it’s not).
  • Discover the key components of an effective content strategy framework.
  • Learn the right questions to ask up front to avoid 11th-hour content meltdowns in projects.
  • Find out how to sell in content strategy to your organization or client.

Who should attend: This introductory workshop is ideal for UX/marketing/communications professionals who want to learn how to do content strategy; managers who have been tasked with starting a content strategy practice in their organization; and anyone who wants to help create useful, usable content for people online.

Kristina HalvorsonKristina Halvorson

Founder, CEO, Brain Traffic

Introduction to UX writing

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn’t even exist. Words make software human-centered, and require just as much thought as the branding and code. Learn how UX writing can build trust, increase retention, humanize interactions, and ultimately drive conversions and other business goals.

You’ll learn about:

  • UX writing fundamentals – From creating clarity at key points of interaction to writing effective errors that help users move forward, you’ll come away with a solid understanding of how to write for interfaces.
  • Voice and tone – Learn about frameworks to help organizations discover and clarify their voice, then see how strategic tones should change based on different situations your users might encounter.
  • Research and testing – Understand how to find the right words for your audience, then test them to make sure they’re achieving your goals.
  • Systems for scalability – See how words play a role in design systems and style guides, then learn practical tactics that will help you increase the quality and consistency of UX writing throughout your organization.

Who should attend: If you write the words your users read and interact with, this workshop will help you understand how to apply design techniques to your process. Whether you call yourself a writer, designer, content strategist, or something else, you’ll learn how to write in a more effective, user-centered way.

Prerequisites: Attendees would benefit from being comfortable interviewing and presenting to stakeholders, whether it’s about marketing strategy, branding, writing, or design. They would also benefit from a strong understanding of the English language and should be comfortable discussing things like word choice with fellow workshop participants.

Andy WelfleAndy Welfle

Senior Content Strategist, Adobe

Andy WelfleMichael Metts

Conversation Designer, Allstate

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