Whether you’re diving in for the first time or just hoping to brush up on the basics, this introductory workshop will give you a solid grounding in the practice and process of content strategy.
In just one day, you’ll get a thorough overview of what content strategy is, its core components, and the value it brings to projects and organizations. You will:
Who should attend: This introductory workshop is ideal for UX/marketing/communications professionals who want to learn how to do content strategy; managers who have been tasked with starting a content strategy practice in their organization; and anyone who wants to help create useful, usable content for people online.
Founder, CEO, Brain Traffic
Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn’t even exist. Words make software human-centered, and require just as much thought as the branding and code. Learn how UX writing can build trust, increase retention, humanize interactions, and ultimately drive conversions and other business goals.
You’ll learn about:
Who should attend: If you write the words your users read and interact with, this workshop will help you understand how to apply design techniques to your process. Whether you call yourself a writer, designer, content strategist, or something else, you’ll learn how to write in a more effective, user-centered way.
Prerequisites: Attendees would benefit from being comfortable interviewing and presenting to stakeholders, whether it’s about marketing strategy, branding, writing, or design. They would also benefit from a strong understanding of the English language and should be comfortable discussing things like word choice with fellow workshop participants.