April 24: Intensive workshops

Looking to deepen your understanding of content strategy? These three-hour workshops offer hands-on learning in a classroom setting.

Workshop schedule

As you plan your workshop day, choose one of the morning topics and one of the afternoon topics.

Morning workshops (9 a.m. to noon)

People, plans, and process: Making your content strategy really happen
Malaika Carpenter
,
SayCred Media Group, LLC
,
Greenway Ballroom B
People, plans, and process: Making your content strategy really happen
User-centered content strategy: Journeys, stories, maps, and more
Scott Kubie
,
Brain Traffic
,
Nicollet Ballroom D
User-centered content strategy: Journeys, stories, maps, and more
Content ROI: Defining and measuring success
Sarah Richards
,
Content Design London
,
Greenway Ballroom D
Content ROI: Defining and measuring success
Structuring information to empower users
Lisa Maria Martin
,
Independent
,
Lakeshore
Structuring information to empower users

Afternoon workshops (1:30 to 4:30 p.m.)

Put strategy into your storytelling
Tizzy Asher
,
Expedia
,
Greenway Ballroom D
Put strategy into your storytelling
Facilitation for content strategy
Dan Brown
,
EightShapes, LLC
,
Greenway, Ballroom B
Facilitation for content strategy
Measure and test your way to better content
Mike Powers
,
Indiana University of Pennsylvania
,
Nicollet Ballroom D
Measure and test your way to better content
Better workflows, stronger governance
Ahava Leibtag
,
Aha Media Group
,
Greenway Ballroom A
Better workflows, stronger governance
The conversation of UI: Unpacking voice and tone for interfaces
Michael Metts
,
Allstate
Andy Welfle
,
Adobe
Lakeshore
The conversation of UI: Unpacking voice and tone for interfaces
Andy Welfle

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