May 18: Intensive workshops

Looking to deepen your understanding of content strategy? These three-hour workshops offer hands-on learning in a classroom setting.

Workshop schedule

As you plan your workshop day, choose one of the morning topics and one of the afternoon topics.

Morning workshops (9 a.m. to noon)

Malaika CarpenterMalaika Carpenter

People, plans and process: Making your content strategy really happen

Malaika Carpenter

Founder and Principal Consultant, SayCred Media Group, LLC

Chris CorakChris Corak

User-centered SEO: Designing findable content

Chris Corak

Partner + SEO Lead, ONWARD

Rebekah Baggs

Partner, Content Strategy, ONWARD

Tracy PlayleTracy Playle

Developing stakeholder engagement superpowers

Tracy Playle

Chief Content Strategist, Pickle Jar Communications

Sarah RichardsSarah Richards

Content ROI: Defining and measuring success

Sarah Richards

Founder, Content Design Centre

Clay DelkClay Delk

Product content strategy at each stage of a project

Clay Delk

Senior Staff Content Strategist, Shopify

Afternoon workshops (1:30 to 4:30 p.m.)

Scott Kubie

User-centered content strategy: Journeys, stories, maps, and more

Scott Kubie

Lead Content Strategist, Brain Traffic

Lisa Maria Marquis

Structuring content to empower users

Lisa Maria Marquis

Independent IA/CS Consultant

Aaron Baker

Tackling content engagement metrics

Aaron Baker

Associate Director of Content Strategy, Harvard University

Becky Spurbeck

Storytelling to capture your audience’s attention

Becky Spurbeck

Content Marketing Manager, ClientPay

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