Conference Day 2 (May 23)

Morning breakouts

9–9:50 A.M.
10:05–10:55 A.M.
Content ROI: Defining and measuring success
Sarah Richards
,
Content Design Centre
Room BC
,
Sarah Richards
How to eat an elephant: Tackling your content giants
Vanessa Roman
,
Rutgers School of Nursing
Room A
,
Vanessa Roman
11:15 a.M.–12:05 P.M.
Compelling content for conversational interfaces
Phillip Hunter
,
Pulse Labs
Room D
,
Phillip Hunter
Content isn’t hard. Change is.
Leah Sand
,
Content Systems, VML
Room A
,
Leah Sand
Data and metrics for content strategists
Heather O’Neill
,
Pixels for Humans
Room BC
,
Heather O’Neill

Main-stage talks

1:30–2:20 p.m.
Lightning Talks
Get ready for some fast-paced fun! Our brave speakers will perform these talks “Ignite style”: 5 minutes, 20 slides, 15 seconds per slide—and the slides change automatically.
Kristina Halvorson
3:30–4:10 p.m
Feeling behind? Move forward anyway
Ahava Leibtag
,
Aha Media Group
,
Ahava Leibtag
4:10–4:20 p.m.

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